JanSport vs Ogio:Which is searched more?
In September 2026, JanSport had more branded searches than Ogio among laptop backpack brands worldwide. JanSport was estimated to have 447K branded searches compared to Ogio’s 27.1K, and held a 24.8% Share of Search versus Ogio’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, JanSport or Ogio?
Compare the laptop backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JanSport, Ogio. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | JanSport | Osprey | Ogio |
|---|---|---|---|---|
| Oct 2025 | 70.1% | 18.8% | 9.1% | 2.1% |
| Nov 2025 | 75.3% | 15.1% | 8.1% | 1.5% |
| Dec 2025 | 71.7% | 17.3% | 9.2% | 1.7% |
| Jan 2026 | 67.9% | 21.2% | 9.1% | 1.7% |
| Feb 2026 | 65.4% | 22.4% | 10.2% | 2% |
| Mar 2026 | 66.1% | 21.8% | 10.2% | 2% |
| Apr 2026 | 67.6% | 20% | 10.4% | 2% |
| May 2026 | 64.6% | 22.1% | 11.4% | 1.8% |
| Jun 2026 | 57.9% | 30.3% | 10.2% | 1.6% |
| Jul 2026 | 42.8% | 49% | 7.1% | 1% |
| Aug 2026 | 40.9% | 50.5% | 7.6% | 1% |
| Sep 2026 | 62.3% | 24.8% | 11.5% | 1.5% |
How has the JanSport and Ogio comparison changed over the last 12 months?
3 findings
- JanSport was ahead of Ogio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JanSport’s estimated Share of Search among laptop backpack brands worldwide moved from 18.8% to 24.8%, and its estimated monthly branded searches moved from 300K to 447K.
- Across the 12 months ending September 2026, Ogio’s estimated Share of Search among laptop backpack brands worldwide moved from 2.1% to 1.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for laptop backpack brands worldwide in September 2026?
3 changes
In September 2026, Samsonite overtook JanSport to become the leader among laptop backpack brands worldwide, with 62.3% estimated Share of Search.
In September 2026, Ogio gained estimated Share of Search among laptop backpack brands worldwide, from 1% to 1.5%.
In September 2026, JanSport lost estimated Share of Search among laptop backpack brands worldwide, from 50.5% to 24.8%.
Other head-to-heads among laptop backpack brands
How each brand is measured
Brandwave collects information about searches that people make online using JanSport’s and Ogio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.