Brandwave

How popular isJanSport in search?

In August 2026, there were an estimated 673K branded searches for JanSport worldwide which is up 307.9% over the last 11 months. JanSport holds 2.7% estimated Share of Search among school bags worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike81.7%
  2. Under Armour13.4%
  3. JanSport2.7%
  4. Smiggle1.8%
  5. Eastpak0.2%
  6. Herschel0.16%
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Where does JanSport compete?

JanSport is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
School bags3rd of 62.7%Shown below
Backpack brands2nd of 523.5%Show ranking

Which school bags compete with JanSport?

JanSport against school bags worldwide, by month

Share of Search by month for Nike, Under Armour, JanSport. The figures are in the table below the chart.

View monthly share of search table
MonthNikeUnder ArmourJanSportSmiggleEastpakHerschel
Oct 202581.6%16.4%0.66%1.2%0.07%0.11%
Nov 202584.3%13.9%0.46%1.2%0.05%0.09%
Dec 202581.7%16.4%0.54%1.2%0.06%0.11%
Jan 202683.8%13.8%0.83%1.5%0.06%0.09%
Feb 202684%13.8%1%1%0.06%0.09%
Mar 202684.5%13.9%0.68%0.83%0.06%0.09%
Apr 202684.3%13.8%0.68%1%0.06%0.09%
May 202684%13.8%0.83%1.2%0.07%0.11%
Jun 202683.6%13.7%1%1.5%0.07%0.14%
Jul 202682.2%13.5%2.2%1.8%0.11%0.13%
Aug 202681.7%13.4%2.7%1.8%0.2%0.16%
Sep 2026——————

  1. 1.Nike

    81.7%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Under Armour

    13.4%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.JanSport

    2.7%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  4. 4.Smiggle

    1.8%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Eastpak

    0.2%

    Moved from 6th to 5th. 49.5K estimated branded searches, +82.7% vs prior month. Share +0.1 points.

  6. 6.Herschel

    0.16%

    Moved from 5th to 6th. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.

Compare search popularity between JanSport and its closest rivals

How has branded search demand for JanSport changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JanSport worldwide rose from 165K to 673K.
  • Across the 11 months ending August 2026, JanSport’s estimated Share of Search among school bags worldwide increased from 0.66% to 2.7%.
  • Across the 11 months ending August 2026, JanSport’s estimated Share of Search among school bags worldwide peaked at 2.7% in August 2026 and was lowest at 0.46% in November 2025.
  • Across the 11 months ending August 2026, JanSport rose from 4th to 3rd among school bags worldwide.

How did search popularity change for school bags worldwide in August 2026?

  1. In August 2026, Nike lost estimated Share of Search among school bags worldwide, from 82.2% to 81.7%.

  2. JanSport’s estimated Share of Search among school bags worldwide has gained ground for 3 months in a row, from 0.83% to 2.7% in August 2026.

  3. In August 2026, Eastpak rose from 6th to 5th among school bags worldwide.

  4. In August 2026, Herschel fell from 5th to 6th among school bags worldwide.

  5. Estimated monthly branded searches for Smiggle worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026.

  6. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How is JanSport measured?

Brandwave collects information about searches that people make online using JanSport’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jansport

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How the Brand Demand Index is measured

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