Eastpak vs JanSport:Which is searched more?
In August 2026, JanSport had more branded searches than Eastpak among school bags worldwide. JanSport was estimated to have 673K branded searches compared to Eastpak’s 49.5K, and held a 2.7% Share of Search versus Eastpak’s 0.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Eastpak or JanSport?
Compare the school bags people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JanSport, Eastpak. The figures are in the table below the chart.
View monthly share of search table
| Month | JanSport | Eastpak |
|---|---|---|
| Oct 2025 | 0.66% | 0.07% |
| Nov 2025 | 0.46% | 0.05% |
| Dec 2025 | 0.54% | 0.06% |
| Jan 2026 | 0.83% | 0.06% |
| Feb 2026 | 1% | 0.06% |
| Mar 2026 | 0.68% | 0.06% |
| Apr 2026 | 0.68% | 0.06% |
| May 2026 | 0.83% | 0.07% |
| Jun 2026 | 1% | 0.07% |
| Jul 2026 | 2.2% | 0.11% |
| Aug 2026 | 2.7% | 0.2% |
| Sep 2026 | — | — |
How has the Eastpak and JanSport comparison changed over the last 12 months?
3 findings
- JanSport was ahead of Eastpak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eastpak’s estimated Share of Search among school bags worldwide moved from 0.07% to 0.2%, and its estimated monthly branded searches moved from 18.1K to 49.5K.
- Across the 11 months ending August 2026, JanSport’s estimated Share of Search among school bags worldwide moved from 0.66% to 2.7%, and its estimated monthly branded searches moved from 165K to 673K.
How did search popularity change for school bags worldwide in August 2026?
2 changes
JanSport’s estimated Share of Search among school bags worldwide has gained ground for 3 months in a row, from 0.83% to 2.7% in August 2026.
In August 2026, Eastpak rose from 6th to 5th among school bags worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Eastpak’s and JanSport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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