How popular isHydro Flask in search?
In September 2026, there were an estimated 470K branded searches for Hydro Flask worldwide which is down 17.4% over the last 12 months. Hydro Flask holds 33.6% estimated Share of Search among lunch bag brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Hydro Flask and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which lunch bag brands compete with Hydro Flask?
Share of Search by month for Hydro Flask, JanSport, Herschel, BUILT. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | JanSport | Herschel | BUILT |
|---|---|---|---|---|
| Oct 2025 | 41.7% | 22% | 17.9% | 18.4% |
| Nov 2025 | 45% | 21.3% | 19.2% | 14.6% |
| Dec 2025 | 45.8% | 21.6% | 19.4% | 13.3% |
| Jan 2026 | 35.1% | 25.2% | 18.2% | 21.5% |
| Feb 2026 | 34.1% | 27.9% | 16.8% | 21.1% |
| Mar 2026 | 34% | 26.7% | 17.7% | 21.7% |
| Apr 2026 | 36.3% | 25.4% | 18.3% | 20% |
| May 2026 | 35.4% | 30.3% | 18.3% | 16% |
| Jun 2026 | 29.6% | 38.7% | 18.3% | 13.4% |
| Jul 2026 | 21.2% | 57.6% | 13.9% | 7.3% |
| Aug 2026 | 22.4% | 53.8% | 17.5% | 6.3% |
| Sep 2026 | 33.6% | 31.9% | 22.1% | 12.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.6% | 470K | -32.4% | +11.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.9% | 447K | -73.3% | -21.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.1% | 310K | -43% | +4.6 points | |
| 4, held 4th | 12.4% | 174K | -11.5% | +6.1 points |
33.6%
Moved from 2nd to 1st. 470K estimated branded searches, -32.4% vs prior month. Share +11.2 points.
2.
JanSport31.9%
Moved from 1st to 2nd. 447K estimated branded searches, -73.3% vs prior month. Share -21.9 points.
3.
Herschel22.1%
Held 3rd. 310K estimated branded searches, -43% vs prior month. Share +4.6 points.
4.
BUILT12.4%
Held 4th. 174K estimated branded searches, -11.5% vs prior month. Share +6.1 points.
Compare search popularity between Hydro Flask and its closest rivals
Every comparison with Hydro Flask
17 comparisons
- Hydro Flask vs Owala
- Hydro Flask vs Stanley
- Carhartt vs Hydro Flask
- Hydro Flask vs JanSport
- Hydro Flask vs YETI
- Herschel vs Hydro Flask
- Columbia vs Hydro Flask
- Coleman vs Hydro Flask
- BUILT vs Hydro Flask
- Hydro Flask vs Pelican
- Hydro Flask vs Igloo
- Frank Green vs Hydro Flask
- Corkcicle vs Hydro Flask
- Hydro Flask vs Nalgene
- Chilly's vs Hydro Flask
- Hydro Flask vs Klean Kanteen
- Hydro Flask vs S'well
How has branded search demand for Hydro Flask changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hydro Flask worldwide fell from 569K to 470K.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among lunch bag brands worldwide decreased from 41.7% to 33.6%.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among lunch bag brands worldwide peaked at 45.8% in December 2025 and was lowest at 21.2% in July 2026.
How did search popularity change for lunch bag brands worldwide in September 2026?
4 changes
In September 2026, Hydro Flask overtook JanSport to become the leader among lunch bag brands worldwide, with 33.6% estimated Share of Search.
In September 2026, BUILT gained estimated Share of Search among lunch bag brands worldwide, from 6.3% to 12.4%.
In September 2026, Herschel gained estimated Share of Search among lunch bag brands worldwide, from 17.5% to 22.1%.
In September 2026, JanSport lost estimated Share of Search among lunch bag brands worldwide, from 53.8% to 31.9%.
Where does Hydro Flask compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insulated tumbler brands | 3rd of 7 | 7.5% | Show ranking |
| Drink bottle brands | 3rd of 6 | 7.7% | Show ranking |
| Insulated drinkware brands | 3rd of 5 | 7.8% | Show ranking |
| Backpack cooler brands | 1st of 7 | 25.3% | Show ranking |
| Metal straw brands | 2nd of 3 | 31% | Show ranking |
| Lunch bag brands | 1st of 4 | 33.6% | Shown above |
| Water bottle brands | 1st of 6 | 39.7% | Show ranking |
How is Hydro Flask measured?
Brandwave collects information about searches that people make online using Hydro Flask’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- hydro flask
- hydro flask bottle
- hydro flask tumbler
Do you work for Hydro Flask? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hydro Flask your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.