BUILT vs Kununu:Which is more popular by branded search?
In August 2026, Kununu had more branded searches than BUILT among employer branding platforms worldwide. Kununu was estimated to have 368K branded searches compared to BUILT’s 196K, and held a 17.4% Share of Search versus BUILT’s 9.3%. These are worldwide searches for English-language branded terms.
Follow BUILT vs Kununu and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BUILT or Kununu?
Compare the sites that rate and profile employers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kununu, BUILT. The figures are in the table below the chart.
View monthly share of search table
| Month | Glassdoor | Kununu | BUILT | Great Place to Work | Comparably |
|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 17.2% | 9.6% | 2.8% | 0.25% |
| Nov 2025 | 70.8% | 17.4% | 8.7% | 2.9% | 0.21% |
| Dec 2025 | 70.5% | 17.3% | 9.6% | 2.3% | 0.31% |
| Jan 2026 | 67.8% | 16.7% | 13% | 2.2% | 0.2% |
| Feb 2026 | 69.5% | 17.1% | 10.9% | 2.3% | 0.17% |
| Mar 2026 | 68.9% | 16.9% | 11.2% | 2.8% | 0.2% |
| Apr 2026 | 72.5% | 14.6% | 10.3% | 2.4% | 0.21% |
| May 2026 | 69.9% | 17.2% | 9.9% | 2.8% | 0.21% |
| Jun 2026 | 69.9% | 17.2% | 9.9% | 2.8% | 0.17% |
| Jul 2026 | 70.8% | 17.4% | 9.3% | 2.3% | 0.17% |
| Aug 2026 | 70.8% | 17.4% | 9.3% | 2.3% | 0.21% |
| Sep 2026 | — | — | — | — | — |
How has the BUILT and Kununu comparison changed over the last 12 months?
3 findings
- Kununu was ahead of BUILT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BUILT’s estimated Share of Search among employer branding platforms worldwide moved from 9.6% to 9.3%, and its estimated monthly branded searches moved from 252K to 196K.
- Across the 11 months ending August 2026, Kununu’s estimated Share of Search among employer branding platforms worldwide moved from 17.2% to 17.4%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for employer branding platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using BUILT’s and Kununu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.