How popular isBUILT in search?
In August 2026, there were an estimated 196K branded searches for BUILT worldwide which is down 22.1% over the last 11 months. BUILT holds 24% estimated Share of Search among protein bar brands worldwide and is ranked 2nd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which protein bar brands compete with BUILT?
Share of Search by month for Barebells, BUILT, ALOHA, TRUBAR, GoMacro, Misfits. The figures are in the table below the chart.
View monthly share of search table
| Month | Barebells | BUILT | ALOHA | TRUBAR | GoMacro | Misfits |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.1% | 9.1% | 6.3% | 4.1% | 2.1% |
| Nov 2025 | 47.8% | 31.4% | 8.4% | 5.8% | 4.4% | 2.2% |
| Dec 2025 | 43.5% | 34.7% | 9% | 5.1% | 5.1% | 2.5% |
| Jan 2026 | 46.2% | 33.6% | 8.2% | 5.5% | 3.7% | 2.8% |
| Feb 2026 | 46.1% | 31.2% | 8.6% | 8% | 3.6% | 2.5% |
| Mar 2026 | 46.3% | 32.2% | 9.3% | 6.2% | 3.6% | 2.5% |
| Apr 2026 | 48.1% | 29.2% | 10.9% | 5.3% | 4% | 2.6% |
| May 2026 | 50.2% | 24.8% | 12.8% | 5.5% | 4.1% | 2.7% |
| Jun 2026 | 54.4% | 23.9% | 10.8% | 4.8% | 4% | 2.1% |
| Jul 2026 | 53.5% | 23.2% | 11.4% | 5% | 4.2% | 2.7% |
| Aug 2026 | 52.5% | 24% | 11.7% | 4.9% | 4.6% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 430K | -5% | -1.1 points | |
| 2, held 2nd | 24% | 196K | 0% | +0.8 points | |
| 3, held 3rd | 11.7% | 96K | 0% | +0.4 points | |
| 4, held 4th | 4.9% | 40.3K | -5.2% | -0.1 points | |
| 5, held 5th | 4.6% | 37.9K | +7.7% | +0.5 points | |
| 6, held 6th | 2.3% | 18.7K | -18.2% | -0.4 points |
52.5%
held 1st · 430K estimated branded searches · -5% vs prior month · -1.1 points
2.
BUILT24%
held 2nd · 196K estimated branded searches · 0% vs prior month · +0.8 points
3.
ALOHA11.7%
held 3rd · 96K estimated branded searches · 0% vs prior month · +0.4 points
4.
TRUBAR4.9%
held 4th · 40.3K estimated branded searches · -5.2% vs prior month · -0.1 points
5.
GoMacro4.6%
held 5th · 37.9K estimated branded searches · +7.7% vs prior month · +0.5 points
6.
Misfits2.3%
held 6th · 18.7K estimated branded searches · -18.2% vs prior month · -0.4 points
Compare search popularity between BUILT and its closest rivals
How has branded search demand for BUILT changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for BUILT worldwide fell from 252K to 196K.
- Across the 11 months ending August 2026, BUILT’s estimated Share of Search among protein bar brands worldwide decreased from 31.1% to 24%.
- Across the 11 months ending August 2026, BUILT’s estimated Share of Search among protein bar brands worldwide peaked at 34.7% in December 2025 and was lowest at 23.2% in July 2026.
How did search popularity change for protein bar brands worldwide in August 2026?
5 changes
In August 2026, BUILT gained estimated Share of Search among protein bar brands worldwide, from 23.2% to 24%.
In August 2026, Barebells lost estimated Share of Search among protein bar brands worldwide, from 53.5% to 52.5%.
Estimated monthly branded searches for ALOHA worldwide rose 30.4% over 11 measured months, from 73.6K to 96K in August 2026.
Estimated monthly branded searches for GoMacro worldwide rose 14.8% over 11 measured months, from 33K to 37.9K in August 2026.
Estimated monthly branded searches for TRUBAR worldwide fell 21.3% over 11 measured months, from 51.2K to 40.3K in August 2026.
How is BUILT measured?
Brandwave collects information about searches that people make online using BUILT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- built bar
- built bars
- built protein bars
- built puff bars
- built puffs
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Is BUILT your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.