BUILT vs GoMacro:Which is more popular by branded search?
In August 2026, BUILT had more branded searches than GoMacro among protein bar brands worldwide. BUILT was estimated to have 196K branded searches compared to GoMacro’s 37.9K, and held a 24% Share of Search versus GoMacro’s 4.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, BUILT or GoMacro?
A curated comparison of protein snack brands, measured worldwide through English language branded searches. Brand-level interest includes other products in each brand's range, not just bars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BUILT, GoMacro. The figures are in the table below the chart.
View monthly share of search table
| Month | Barebells | BUILT | ALOHA | TRUBAR | GoMacro | Misfits |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.1% | 9.1% | 6.3% | 4.1% | 2.1% |
| Nov 2025 | 47.8% | 31.4% | 8.4% | 5.8% | 4.4% | 2.2% |
| Dec 2025 | 43.5% | 34.7% | 9% | 5.1% | 5.1% | 2.5% |
| Jan 2026 | 46.2% | 33.6% | 8.2% | 5.5% | 3.7% | 2.8% |
| Feb 2026 | 46.1% | 31.2% | 8.6% | 8% | 3.6% | 2.5% |
| Mar 2026 | 46.3% | 32.2% | 9.3% | 6.2% | 3.6% | 2.5% |
| Apr 2026 | 48.1% | 29.2% | 10.9% | 5.3% | 4% | 2.6% |
| May 2026 | 50.2% | 24.8% | 12.8% | 5.5% | 4.1% | 2.7% |
| Jun 2026 | 54.4% | 23.9% | 10.8% | 4.8% | 4% | 2.1% |
| Jul 2026 | 53.5% | 23.2% | 11.4% | 5% | 4.2% | 2.7% |
| Aug 2026 | 52.5% | 24% | 11.7% | 4.9% | 4.6% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the BUILT and GoMacro comparison changed over the last 12 months?
3 findings
- BUILT was ahead of GoMacro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BUILT’s estimated Share of Search among protein bar brands worldwide moved from 31.1% to 24%, and its estimated monthly branded searches moved from 252K to 196K.
- Across the 11 months ending August 2026, GoMacro’s estimated Share of Search among protein bar brands worldwide moved from 4.1% to 4.6%, and its estimated monthly branded searches moved from 33K to 37.9K.
How did search popularity change for protein bar brands worldwide in August 2026?
2 changes
In August 2026, BUILT gained estimated Share of Search among protein bar brands worldwide, from 23.2% to 24%.
Estimated monthly branded searches for GoMacro worldwide rose 14.8% over 11 measured months, from 33K to 37.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BUILT’s and GoMacro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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