Hydro Flask vs JanSport:Which is searched more?
In September 2026, Hydro Flask had more branded searches than JanSport among lunch bag brands worldwide. Hydro Flask was estimated to have 450K branded searches compared to JanSport’s 201K, and held a 45.5% Share of Search versus JanSport’s 20.3%. These are worldwide searches for English-language branded terms.
Follow Hydro Flask vs JanSport and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hydro Flask or JanSport?
Compare the lunch bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hydro Flask, JanSport. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | JanSport | Herschel | BUILT |
|---|---|---|---|---|
| Oct 2025 | 50.2% | 15.1% | 14.8% | 20% |
| Nov 2025 | 54.5% | 13.4% | 16% | 16.1% |
| Dec 2025 | 55.5% | 13.6% | 16.3% | 14.6% |
| Jan 2026 | 42.6% | 19.1% | 14.9% | 23.4% |
| Feb 2026 | 40.9% | 22.3% | 14.3% | 22.5% |
| Mar 2026 | 42.4% | 18.9% | 15.3% | 23.4% |
| Apr 2026 | 45.4% | 16.7% | 15.9% | 22.1% |
| May 2026 | 45.3% | 20.3% | 16.3% | 18.1% |
| Jun 2026 | 43.1% | 23.6% | 16.1% | 17.2% |
| Jul 2026 | 37.6% | 37.6% | 13.6% | 11.2% |
| Aug 2026 | 37.5% | 37.5% | 16% | 9.1% |
| Sep 2026 | 45.5% | 20.3% | 19.4% | 14.8% |
How has the Hydro Flask and JanSport comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of JanSport in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among lunch bag brands worldwide moved from 50.2% to 45.5%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, JanSport’s estimated Share of Search among lunch bag brands worldwide moved from 15.1% to 20.3%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for lunch bag brands worldwide in September 2026?
2 changes
In September 2026, Hydro Flask gained estimated Share of Search among lunch bag brands worldwide, from 37.5% to 45.5%.
In September 2026, JanSport lost estimated Share of Search among lunch bag brands worldwide, from 37.5% to 20.3%.
Other head-to-heads among lunch bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Hydro Flask’s and JanSport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
1 branded search term
- hydro flask
JanSport
1 branded search term
- jansport
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.