Herschel vs JanSport:Which is searched more?
In September 2026, JanSport had more branded searches than Herschel among lunch bag brands worldwide. JanSport was estimated to have 201K branded searches compared to Herschel’s 192K, and held a 20.3% Share of Search versus Herschel’s 19.4%. These are worldwide searches for English-language branded terms.
Follow Herschel vs JanSport and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Herschel or JanSport?
Compare the lunch bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JanSport, Herschel. The figures are in the table below the chart.
View monthly share of search table
| Month | Hydro Flask | JanSport | Herschel | BUILT |
|---|---|---|---|---|
| Oct 2025 | 50.2% | 15.1% | 14.8% | 20% |
| Nov 2025 | 54.5% | 13.4% | 16% | 16.1% |
| Dec 2025 | 55.5% | 13.6% | 16.3% | 14.6% |
| Jan 2026 | 42.6% | 19.1% | 14.9% | 23.4% |
| Feb 2026 | 40.9% | 22.3% | 14.3% | 22.5% |
| Mar 2026 | 42.4% | 18.9% | 15.3% | 23.4% |
| Apr 2026 | 45.4% | 16.7% | 15.9% | 22.1% |
| May 2026 | 45.3% | 20.3% | 16.3% | 18.1% |
| Jun 2026 | 43.1% | 23.6% | 16.1% | 17.2% |
| Jul 2026 | 37.6% | 37.6% | 13.6% | 11.2% |
| Aug 2026 | 37.5% | 37.5% | 16% | 9.1% |
| Sep 2026 | 45.5% | 20.3% | 19.4% | 14.8% |
How has the Herschel and JanSport comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Herschel took it in November 2025, JanSport took it in January 2026.
- Across the 12 months ending September 2026, Herschel’s estimated Share of Search among lunch bag brands worldwide moved from 14.8% to 19.4%, and its estimated monthly branded searches moved from 162K to 192K.
- Across the 12 months ending September 2026, JanSport’s estimated Share of Search among lunch bag brands worldwide moved from 15.1% to 20.3%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for lunch bag brands worldwide in September 2026?
2 changes
In September 2026, Herschel gained estimated Share of Search among lunch bag brands worldwide, from 16% to 19.4%.
In September 2026, JanSport lost estimated Share of Search among lunch bag brands worldwide, from 37.5% to 20.3%.
Other head-to-heads among lunch bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Herschel’s and JanSport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.