How popular isStanley in search?
In September 2026, there were an estimated 659K branded searches for Stanley worldwide which is up 23.2% over the last 12 months. Stanley holds 68.3% estimated Share of Search among jack plane brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which jack plane brands compete with Stanley?
Share of Search by month for Stanley, Craftsman. The figures are in the table below the chart.
View monthly share of search table
| Month | Stanley | Craftsman | Irwin |
|---|---|---|---|
| Oct 2025 | 67.9% | 31.2% | 0.84% |
| Nov 2025 | 70% | 29.3% | 0.64% |
| Dec 2025 | 67% | 32.4% | 0.58% |
| Jan 2026 | 62.1% | 37.3% | 0.67% |
| Feb 2026 | 52.3% | 47% | 0.69% |
| Mar 2026 | 50.8% | 48.6% | 0.58% |
| Apr 2026 | 57.7% | 41.7% | 0.61% |
| May 2026 | 59.4% | 40% | 0.59% |
| Jun 2026 | 62.6% | 37% | 0.44% |
| Jul 2026 | 64.2% | 35.4% | 0.42% |
| Aug 2026 | 70.9% | 28.8% | 0.34% |
| Sep 2026 | 68.3% | 31.2% | 0.46% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 659K | -27.3% | -2.5 points | |
| 2, held 2nd | 31.2% | 301K | -18.2% | +2.4 points | |
| 3, held 3rd | 0.46% | 4.4K | 0% | +0.1 points |
Compare search popularity between Stanley and its closest rivals
Every comparison with Stanley
23 comparisons
- Owala vs Stanley
- DeWalt vs Stanley
- Makita vs Stanley
- Milwaukee vs Stanley
- Ryobi vs Stanley
- B&Q vs Stanley
- Hydro Flask vs Stanley
- Stanley vs YETI
- Craftsman vs Stanley
- Knipex vs Stanley
- Bosch vs Stanley
- Klein Tools vs Stanley
- Frank Green vs Stanley
- Lenox vs Stanley
- Corkcicle vs Stanley
- Chilly's vs Stanley
- Stanley vs Tekton
- Stanley vs ToughBuilt
- Bahco vs Stanley
- Husky vs Stanley
- Proto vs Stanley
- Irwin vs Stanley
- Stanley vs Wilton
How has branded search demand for Stanley changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide rose from 535K to 659K.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among jack plane brands worldwide peaked at 70.9% in August 2026 and was lowest at 50.8% in March 2026.
How did search popularity change for jack plane brands worldwide in September 2026?
3 changes
In September 2026, Craftsman gained estimated Share of Search among jack plane brands worldwide, from 28.8% to 31.2%.
In September 2026, Stanley lost estimated Share of Search among jack plane brands worldwide, from 70.9% to 68.3%.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Where does Stanley compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insulated tumbler brands | 2nd of 7 | 10.5% | Show ranking |
| Drink bottle brands | 2nd of 6 | 10.8% | Show ranking |
| Insulated drinkware brands | 2nd of 5 | 11% | Show ranking |
| Staple gun brands | 5th of 5 | 13.2% | Show ranking |
| Mini hacksaw brands | 4th of 6 | 14.5% | Show ranking |
| Rubber mallet brands | 3rd of 4 | 19% | Show ranking |
| Dead blow hammer brands | 2nd of 6 | 22.9% | Show ranking |
| Workbench light brands | 2nd of 4 | 36.7% | Show ranking |
| Wire stripper brands | 2nd of 5 | 38.7% | Show ranking |
| Metal straw brands | 1st of 3 | 43.4% | Show ranking |
| Folding sawhorse brands | 2nd of 3 | 46.9% | Show ranking |
| Jack plane brands | 1st of 3 | 68.3% | Shown above |
| Hacksaw frame brands | 1st of 3 | 68.5% | Show ranking |
How is Stanley measured?
Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- stanley iceflow
- stanley quencher
- stanley tumbler
- stanley water bottle
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Is Stanley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.