Irwin vs Stanley:Which is searched more?
In September 2026, Stanley had more branded searches than Irwin among jack plane brands worldwide. Stanley was estimated to have 49.5K branded searches compared to Irwin’s 4.4K, and held a 13.9% Share of Search versus Irwin’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Irwin or Stanley?
Compare the jack plane brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stanley, Irwin. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | Stanley | Irwin |
|---|---|---|---|
| Oct 2025 | 81.4% | 16.4% | 2.2% |
| Nov 2025 | 78.9% | 19.4% | 1.7% |
| Dec 2025 | 82% | 16.5% | 1.5% |
| Jan 2026 | 84.6% | 13.9% | 1.5% |
| Feb 2026 | 88.9% | 9.8% | 1.3% |
| Mar 2026 | 89.1% | 9.8% | 1.1% |
| Apr 2026 | 88.9% | 9.8% | 1.3% |
| May 2026 | 88.9% | 9.8% | 1.3% |
| Jun 2026 | 87.2% | 11.7% | 1% |
| Jul 2026 | 87.2% | 11.7% | 1% |
| Aug 2026 | 85% | 14% | 1% |
| Sep 2026 | 84.8% | 13.9% | 1.2% |
How has the Irwin and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among jack plane brands worldwide moved from 2.2% to 1.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among jack plane brands worldwide moved from 16.4% to 13.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for jack plane brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Other head-to-heads among jack plane brands
How each brand is measured
Brandwave collects information about searches that people make online using Irwin’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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