Stanley vs ToughBuilt:Which is searched more?
In September 2026, ToughBuilt had more branded searches than Stanley among folding sawhorse brands worldwide. ToughBuilt was estimated to have 74K branded searches compared to Stanley’s 49.5K, and held a 9.3% Share of Search versus Stanley’s 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Stanley or ToughBuilt?
Compare the folding sawhorse brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ToughBuilt, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | ToughBuilt | Stanley |
|---|---|---|---|
| Oct 2025 | 84.5% | 9.3% | 6.2% |
| Nov 2025 | 86% | 7.7% | 6.3% |
| Dec 2025 | 86% | 7.7% | 6.3% |
| Jan 2026 | 84.5% | 9.3% | 6.2% |
| Feb 2026 | 85.5% | 9.4% | 5.1% |
| Mar 2026 | 84.5% | 9.3% | 6.2% |
| Apr 2026 | 85.5% | 9.4% | 5.1% |
| May 2026 | 85.5% | 9.4% | 5.1% |
| Jun 2026 | 86% | 7.7% | 6.3% |
| Jul 2026 | 83.3% | 9.2% | 7.5% |
| Aug 2026 | 83.3% | 9.2% | 7.5% |
| Sep 2026 | 84.5% | 9.3% | 6.2% |
How has the Stanley and ToughBuilt comparison changed over the last 12 months?
3 findings
- ToughBuilt was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among folding sawhorse brands worldwide held steady at 6.2%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, ToughBuilt’s estimated Share of Search among folding sawhorse brands worldwide held steady at 9.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for folding sawhorse brands worldwide in September 2026?
1 change
In September 2026, Stanley lost estimated Share of Search among folding sawhorse brands worldwide, from 7.5% to 6.2%.
Other head-to-heads among folding sawhorse brands
How each brand is measured
Brandwave collects information about searches that people make online using Stanley’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stanley
1 branded search term
- stanley iceflow
ToughBuilt
1 branded search term
- toughbuilt
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.