Brandwave

How popular isStanley in search?

In September 2026, there were an estimated 659K branded searches for Stanley worldwide which is up 23.2% over the last 12 months. Stanley holds 14.5% estimated Share of Search among mini hacksaw brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee40.2%
  2. B&Q26.8%
  3. DeWalt14.8%
  4. Stanley14.5%
  5. Lenox3%
  6. Bahco0.89%
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Which mini hacksaw brands compete with Stanley?

Stanley against mini hacksaw brands worldwide, by month

Share of Search by month for Milwaukee, B&Q, DeWalt, Stanley, Lenox. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeB&QDeWaltStanleyLenoxBahco
Oct 202545.9%25%13.8%11%3.4%1%
Nov 202543.7%23.8%16.1%11.5%3.9%0.97%
Dec 202545%20.1%16.5%12.5%4.9%0.99%
Jan 202641.3%27.5%15.2%11.3%3.7%0.91%
Feb 202642.7%28.5%15.7%9.6%2.6%0.95%
Mar 202639.2%32.1%14.4%10.1%2.9%1.3%
Apr 202636.7%36.7%13.5%10.2%2.2%0.81%
May 202636.2%36.2%13.3%10.8%2.7%0.8%
Jun 202638.2%31.3%14%13%2.8%0.69%
Jul 202638.8%31.8%11.7%14.2%2.9%0.7%
Aug 202636%29.5%13.3%17.8%2.7%0.65%
Sep 202640.2%26.8%14.8%14.5%3%0.89%

  1. 1.Milwaukee

    40.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +4.1 points.

  2. 2.B&Q

    26.8%

    Held 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -2.8 points.

  3. 3.DeWalt

    14.8%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Stanley

    14.5%

    Moved from 3rd to 4th. 659K estimated branded searches, -27.3% vs prior month. Share -3.4 points.

  5. 5.Lenox

    3%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Bahco

    0.89%

    Held 6th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

Compare search popularity between Stanley and its closest rivals

Every comparison with Stanley

How has branded search demand for Stanley changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide rose from 535K to 659K.
  • Across the 12 months ending September 2026, Stanley’s estimated Share of Search among mini hacksaw brands worldwide increased from 11% to 14.5%.
  • Across the 12 months ending September 2026, Stanley’s estimated Share of Search among mini hacksaw brands worldwide peaked at 17.8% in August 2026 and was lowest at 9.6% in February 2026.

How did search popularity change for mini hacksaw brands worldwide in September 2026?

  1. In September 2026, DeWalt overtook Stanley to rank 3rd among mini hacksaw brands worldwide, with 14.8% estimated Share of Search.

  2. In September 2026, Milwaukee gained estimated Share of Search among mini hacksaw brands worldwide, from 36% to 40.2%.

  3. In September 2026, Stanley lost estimated Share of Search among mini hacksaw brands worldwide, from 17.8% to 14.5%.

  4. In September 2026, B&Q lost estimated Share of Search among mini hacksaw brands worldwide, from 29.5% to 26.8%.

  5. Estimated monthly branded searches for Bahco worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Lenox worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Stanley compete?

Stanley is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated tumbler brands2nd of 710.5%Show ranking
Drink bottle brands2nd of 610.8%Show ranking
Insulated drinkware brands2nd of 511%Show ranking
Staple gun brands5th of 513.2%Show ranking
Mini hacksaw brands4th of 614.5%Shown above
Rubber mallet brands3rd of 419%Show ranking
Dead blow hammer brands2nd of 622.9%Show ranking
Workbench light brands2nd of 436.7%Show ranking
Wire stripper brands2nd of 538.7%Show ranking
Metal straw brands1st of 343.4%Show ranking
Folding sawhorse brands2nd of 346.9%Show ranking
Jack plane brands1st of 368.3%Show ranking
Hacksaw frame brands1st of 368.5%Show ranking

How is Stanley measured?

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • stanley iceflow
  • stanley quencher
  • stanley tumbler
  • stanley water bottle

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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