How popular isStanley in search?
In September 2026, there were an estimated 659K branded searches for Stanley worldwide which is up 23.2% over the last 12 months. Stanley holds 4.5% estimated Share of Search among workbench light brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which workbench light brands compete with Stanley?
Share of Search by month for Ryobi, Craftsman, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Ryobi | Craftsman | Stanley | Husky |
|---|---|---|---|---|
| Oct 2025 | 68.8% | 24.5% | 4.9% | 1.8% |
| Nov 2025 | 74.7% | 19% | 4.7% | 1.7% |
| Dec 2025 | 67.1% | 25.8% | 5.2% | 1.9% |
| Jan 2026 | 66.1% | 27.7% | 4.6% | 1.7% |
| Feb 2026 | 58.1% | 36.4% | 4% | 1.5% |
| Mar 2026 | 62.3% | 32.7% | 3.6% | 1.3% |
| Apr 2026 | 68.4% | 27.4% | 3% | 1.1% |
| May 2026 | 69.7% | 26.4% | 2.9% | 1.1% |
| Jun 2026 | 69.5% | 26% | 3.5% | 1% |
| Jul 2026 | 65.1% | 29.7% | 4% | 1.2% |
| Aug 2026 | 64% | 29.9% | 4.9% | 1.2% |
| Sep 2026 | 66.9% | 27.4% | 4.5% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.9% | 734K | -7% | +2.9 points | |
| 2, held 2nd | 27.4% | 301K | -18.2% | -2.4 points | |
| 3, held 3rd | 4.5% | 49.5K | -18.2% | -0.4 points | |
| 4, held 4th | 1.1% | 12.1K | -18.2% | -0.1 points |
1.
Ryobi
66.9%
Held 1st. 734K estimated branded searches, -7% vs prior month. Share +2.9 points.
27.4%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
3.
Stanley4.5%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
4.Husky
1.1%
Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Stanley and its closest rivals
Every comparison with Stanley
22 comparisons
- Owala vs Stanley
- Hydro Flask vs Stanley
- Stanley vs YETI
- Corkcicle vs Stanley
- Klein Tools vs Stanley
- Knipex vs Stanley
- B&Q vs Stanley
- Craftsman vs Stanley
- DeWalt vs Stanley
- Lenox vs Stanley
- Makita vs Stanley
- Milwaukee vs Stanley
- Ryobi vs Stanley
- Stanley vs Tekton
- Stanley vs ToughBuilt
- Chilly's vs Stanley
- Frank Green vs Stanley
- Bahco vs Stanley
- Husky vs Stanley
- Proto vs Stanley
- Irwin vs Stanley
- Stanley vs Wilton
How has branded search demand for Stanley changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide rose from 535K to 659K.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among workbench light brands worldwide peaked at 5.2% in December 2025 and was lowest at 2.9% in May 2026.
How did search popularity change for workbench light brands worldwide in September 2026?
3 changes
In September 2026, Ryobi gained estimated Share of Search among workbench light brands worldwide, from 64% to 66.9%.
In September 2026, Craftsman lost estimated Share of Search among workbench light brands worldwide, from 29.9% to 27.4%.
Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Where does Stanley compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insulated drinkware brands | 2nd of 5 | 11% | Show ranking |
| Staple gun brands | 5th of 5 | 1.1% | Show ranking |
| Mini hacksaw brands | 5th of 6 | 1.3% | Show ranking |
| Rubber mallet brands | 4th of 4 | 1.7% | Show ranking |
| Dead blow hammer brands | 4th of 6 | 2.2% | Show ranking |
| Workbench light brands | 3rd of 4 | 4.5% | Shown above |
| Wire stripper brands | 4th of 5 | 4.5% | Show ranking |
| Insulated tumbler brands | 5th of 7 | 5.7% | Show ranking |
| Folding sawhorse brands | 3rd of 3 | 6.2% | Show ranking |
| Drink bottle brands | 4th of 6 | 6.5% | Show ranking |
| Metal straw brands | 2nd of 3 | 9.9% | Show ranking |
| Jack plane brands | 2nd of 3 | 13.9% | Show ranking |
| Hacksaw frame brands | 2nd of 3 | 26.8% | Show ranking |
How is Stanley measured?
Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- stanley iceflow
- stanley quencher
- stanley tumbler
- stanley water bottle
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Is Stanley your brand?
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