Brandwave

How popular isStarbucks in search?

In September 2026, there were an estimated 30.4M branded searches for Starbucks worldwide which is down 33.2% over the last 12 months. Starbucks holds 83.2% estimated Share of Search among coffee pod brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Starbucks83.2%
  2. Nespresso9.2%
  3. Grind3.3%
  4. Dolce Gusto2.7%
  5. Lavazza0.82%
  6. Illy0.37%
  7. L'OR0.37%
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Where does Starbucks compete?

Starbucks is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee pod brands1st of 783.2%Shown below
Iced coffee brands1st of 693.3%Show ranking
Coffee brands1st of 595.9%Show ranking
Coffee chains1st of 399.3%Show ranking

Which coffee pod brands compete with Starbucks?

Starbucks against coffee pod brands worldwide, by month

Share of Search by month for Starbucks, Nespresso, Grind, Dolce Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksNespressoGrindDolce GustoLavazzaIllyL'OR
Oct 202587.5%6.4%2.9%1.9%0.71%0.32%0.26%
Nov 202586.9%7.8%2.3%1.9%0.58%0.26%0.21%
Dec 202588.5%6.5%2.4%1.6%0.59%0.26%0.21%
Jan 202685%7.7%3.4%2.3%0.84%0.46%0.31%
Feb 202683.6%9.2%3.4%2.3%0.83%0.45%0.3%
Mar 202683%9.1%3.3%2.7%1%0.45%0.37%
Apr 202683.1%9.2%3.3%2.7%0.82%0.45%0.37%
May 202682.5%9.1%4.1%2.7%0.82%0.45%0.37%
Jun 202683.3%9.2%3.3%2.7%0.67%0.45%0.37%
Jul 202684.6%7.6%3.4%2.8%0.84%0.38%0.38%
Aug 202683.2%9.2%3.3%2.7%0.82%0.37%0.37%
Sep 202683.2%9.2%3.3%2.7%0.82%0.37%0.37%

  1. 1.Starbucks

    83.2%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nespresso

    9.2%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Grind

    3.3%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Dolce Gusto

    2.7%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Lavazza

    0.82%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Illy

    0.37%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.L'OR

    0.37%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Starbucks and its closest rivals

Every comparison with Starbucks

How has branded search demand for Starbucks changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Starbucks worldwide fell from 45.5M to 30.4M.
  • Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among coffee pod brands worldwide decreased from 87.5% to 83.2%.
  • Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among coffee pod brands worldwide peaked at 88.5% in December 2025 and was lowest at 82.5% in May 2026.

How did search popularity change for coffee pod brands worldwide in September 2026?

  1. Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.

  2. Estimated monthly branded searches for Grind worldwide fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

  3. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How is Starbucks measured?

Brandwave collects information about searches that people make online using Starbucks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • starbucks

Do you work for Starbucks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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