Owala vs Starbucks:Which is searched more?
In September 2026, Starbucks had more branded searches than Owala among insulated tumbler brands worldwide. Starbucks was estimated to have 30.4M branded searches compared to Owala’s 4.4M, and held an 82.9% Share of Search versus Owala’s 11.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Owala or Starbucks?
Compare the insulated tumbler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Starbucks, Owala. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Owala | Stanley | Hydro Flask | YETI | Frank Green | Corkcicle | Chilly's |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 6.5% | 1.1% | 1.1% | 0.73% | 0.33% | 0.31% | 0.27% |
| Nov 2025 | 88% | 8.3% | 0.93% | 1.1% | 0.78% | 0.39% | 0.3% | 0.21% |
| Dec 2025 | 88.5% | 7.4% | 0.99% | 1.1% | 1.1% | 0.39% | 0.31% | 0.22% |
| Jan 2026 | 87.1% | 8.3% | 1.2% | 1.3% | 1% | 0.39% | 0.31% | 0.39% |
| Feb 2026 | 86.1% | 9.3% | 1.2% | 1.3% | 1.1% | 0.38% | 0.31% | 0.31% |
| Mar 2026 | 85.5% | 9.9% | 1.3% | 1.3% | 0.95% | 0.38% | 0.31% | 0.31% |
| Apr 2026 | 85.7% | 9.5% | 1.4% | 1.3% | 1.1% | 0.38% | 0.38% | 0.31% |
| May 2026 | 85.5% | 9.5% | 1.5% | 1.3% | 1.2% | 0.31% | 0.38% | 0.31% |
| Jun 2026 | 85.2% | 9.5% | 1.7% | 1.3% | 1.2% | 0.31% | 0.38% | 0.31% |
| Jul 2026 | 82.4% | 12% | 1.8% | 1.5% | 1.2% | 0.37% | 0.36% | 0.25% |
| Aug 2026 | 79.5% | 14% | 2.4% | 1.8% | 1.2% | 0.43% | 0.36% | 0.29% |
| Sep 2026 | 82.9% | 11.9% | 1.8% | 1.3% | 1.1% | 0.37% | 0.37% | 0.3% |
How has the Owala and Starbucks comparison changed over the last 12 months?
3 findings
- Starbucks was ahead of Owala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Owala’s estimated Share of Search among insulated tumbler brands worldwide moved from 6.5% to 11.9%, and its estimated monthly branded searches moved from 3.3M to 4.4M.
- Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among insulated tumbler brands worldwide moved from 89.7% to 82.9%, and its estimated monthly branded searches moved from 45.5M to 30.4M.
How did search popularity change for insulated tumbler brands worldwide in September 2026?
2 changes
In September 2026, Starbucks gained estimated Share of Search among insulated tumbler brands worldwide, from 79.5% to 82.9%.
In September 2026, Owala lost estimated Share of Search among insulated tumbler brands worldwide, from 14% to 11.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Owala’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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