Hydro Flask vs PackIt:Which is more popular?
In September 2026, PackIt had more branded searches than Hydro Flask among lunch cooler brands worldwide. PackIt had about 18,400 branded searches, while Hydro Flask had 7,300. PackIt made up 10.5% of all lunch cooler brand searches we track, and Hydro Flask accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about lunch cooler brands, Hydro Flask appeared in all five answers and PackIt in two. Hydro Flask was mentioned before PackIt in every answer.
Who do people search for more?
PackIt, about 3 searches for every 1 for Hydro Flask
Who does AI mention more?
Hydro Flask, mentioned in every answer we collected
Who does AI recommend more?
Hydro Flask, named ahead of PackIt in every answer
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Top lunch cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hydro Flask appeared in all five answers. PackIt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hydro Flask was listed before PackIt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hydro Flask1st
Carhartt2nd
YETI3rd- PackIt4th
Igloo5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carhartt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PackIt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Igloo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about lunch cooler brands
5 answers
Asked ChatGPT
“Which lunch cooler brand should I buy?”
Asked ChatGPT
“What are the best lunch cooler brands?”
Asked ChatGPT
“What's the best lunch cooler brand for cold lunches?”
Searched Google, AI Overview
“best lunch cooler”
Searched Google, AI Overview
“insulated lunch cooler”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hydro Flask or PackIt more popular in search?
This chart shows how often people search Google for Hydro Flask and PackIt by name. Each line represents a brand's share of searches for all five lunch cooler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for PackIt, Hydro Flask. The figures are in the table below the chart.
View monthly share of searches table
| Month | Igloo | PackIt | Hydro Flask | YETI | Carhartt |
|---|---|---|---|---|---|
| Oct 2025 | 78% | 13.6% | 5.4% | 2.3% | 0.7% |
| Nov 2025 | 72.9% | 15.5% | 7.5% | 3.3% | 0.8% |
| Dec 2025 | 69.9% | 15.8% | 9.4% | 3.8% | 1.1% |
| Jan 2026 | 67% | 17.8% | 11% | 3.6% | 0.59% |
| Feb 2026 | 71.1% | 16.7% | 5.8% | 2.6% | 3.8% |
| Mar 2026 | 79.7% | 12% | 5.8% | 1.9% | 0.58% |
| Apr 2026 | 87.6% | 7.1% | 4% | 0.99% | 0.3% |
| May 2026 | 86.7% | 6.8% | 5% | 1.2% | 0.29% |
| Jun 2026 | 80.6% | 7% | 4.5% | 1.3% | 6.6% |
| Jul 2026 | 75.6% | 7.9% | 4.1% | 1.2% | 11.2% |
| Aug 2026 | 81.2% | 11.6% | 4.9% | 1.9% | 0.39% |
| Sep 2026 | 83.3% | 10.5% | 4.1% | 1.6% | 0.41% |
How has the Hydro Flask and PackIt comparison changed over the last 12 months?
3 findings
- PackIt was ahead of Hydro Flask in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hydro Flask’s share of searches among lunch cooler brands worldwide moved from 5.4% to 4.1%, and its estimated monthly branded searches moved from 6.8K to 7.3K.
- Across the 12 months ending September 2026, PackIt’s share of searches among lunch cooler brands worldwide moved from 13.6% to 10.5%, and its estimated monthly branded searches moved from 17.2K to 18.4K.
How did search popularity change for lunch cooler brands worldwide in September 2026?
2 changes
In September 2026, PackIt lost share of searches among lunch cooler brands worldwide, from 11.6% to 10.5%.
In September 2026, Hydro Flask lost share of searches among lunch cooler brands worldwide, from 4.9% to 4.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hydro Flask’s and PackIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
2 branded search terms
- hydro flask cooler
- hydro flask lunch bag
PackIt
2 branded search terms
- packit
- packit lunch bag
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