Igloo vs PackIt:Which is more popular?
In September 2026, Igloo had more branded searches than PackIt among lunch cooler brands worldwide. Igloo had about 147,000 branded searches, while PackIt had 18,400. Igloo made up 83.3% of all lunch cooler brand searches we track, and PackIt accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about lunch cooler brands, PackIt appeared in two of the five answers and Igloo in one. PackIt was mentioned before Igloo in two out of three answers that named either.
Who do people search for more?
Igloo, about 8 searches for every 1 for PackIt
Who does AI mention more?
PackIt, mentioned in 2 of 5 answers, Igloo in 1
Who does AI recommend more?
PackIt, named ahead of Igloo in 2 of 3 answers
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Top lunch cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PackIt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Igloo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. PackIt was listed before Igloo in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hydro Flask1st
Carhartt2nd
YETI3rd- PackIt4th
- Igloo5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carhartt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PackIt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Igloo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about lunch cooler brands
5 answers
Asked ChatGPT
“Which lunch cooler brand should I buy?”
Asked ChatGPT
“What are the best lunch cooler brands?”
Asked ChatGPT
“What's the best lunch cooler brand for cold lunches?”
Searched Google, AI Overview
“best lunch cooler”
Searched Google, AI Overview
“insulated lunch cooler”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Igloo or PackIt more popular in search?
This chart shows how often people search Google for Igloo and PackIt by name. Each line represents a brand's share of searches for all five lunch cooler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Igloo, PackIt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Igloo | PackIt | Hydro Flask | YETI | Carhartt |
|---|---|---|---|---|---|
| Oct 2025 | 78% | 13.6% | 5.4% | 2.3% | 0.7% |
| Nov 2025 | 72.9% | 15.5% | 7.5% | 3.3% | 0.8% |
| Dec 2025 | 69.9% | 15.8% | 9.4% | 3.8% | 1.1% |
| Jan 2026 | 67% | 17.8% | 11% | 3.6% | 0.59% |
| Feb 2026 | 71.1% | 16.7% | 5.8% | 2.6% | 3.8% |
| Mar 2026 | 79.7% | 12% | 5.8% | 1.9% | 0.58% |
| Apr 2026 | 87.6% | 7.1% | 4% | 0.99% | 0.3% |
| May 2026 | 86.7% | 6.8% | 5% | 1.2% | 0.29% |
| Jun 2026 | 80.6% | 7% | 4.5% | 1.3% | 6.6% |
| Jul 2026 | 75.6% | 7.9% | 4.1% | 1.2% | 11.2% |
| Aug 2026 | 81.2% | 11.6% | 4.9% | 1.9% | 0.39% |
| Sep 2026 | 83.3% | 10.5% | 4.1% | 1.6% | 0.41% |
How has the Igloo and PackIt comparison changed over the last 12 months?
3 findings
- Igloo was ahead of PackIt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Igloo’s share of searches among lunch cooler brands worldwide moved from 78% to 83.3%, and its estimated monthly branded searches moved from 98.7K to 147K.
- Across the 12 months ending September 2026, PackIt’s share of searches among lunch cooler brands worldwide moved from 13.6% to 10.5%, and its estimated monthly branded searches moved from 17.2K to 18.4K.
How did search popularity change for lunch cooler brands worldwide in September 2026?
2 changes
In September 2026, Igloo gained share of searches among lunch cooler brands worldwide, from 81.2% to 83.3%.
In September 2026, PackIt lost share of searches among lunch cooler brands worldwide, from 11.6% to 10.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Igloo’s and PackIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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