Brandwave

How popular isFisher & Paykel in search?

In September 2026, there were an estimated 27.1K branded searches for Fisher & Paykel worldwide which is down 18.1% over the last 12 months. Fisher & Paykel holds 0.97% estimated Share of Search among oven and cooktop brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux53.6%
  2. Smeg36.6%
  3. Miele4%
  4. Westinghouse3.9%
  5. Bosch0.97%
  6. Fisher & Paykel0.97%
Fisher & Paykel website (opens in a new tab)

Follow Fisher & Paykel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which oven and cooktop brands compete with Fisher & Paykel?

Fisher & Paykel against oven and cooktop brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Miele, Westinghouse, Fisher & Paykel. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegMieleWestinghouseBoschFisher & Paykel
Oct 202552.3%36.6%3.9%4.7%1.4%1.2%
Nov 202558.4%31.8%4.3%3.5%1.1%0.86%
Dec 202549.3%39.4%5.5%3.6%1.3%0.89%
Jan 202649.3%40.2%4.5%3.6%1.3%1.1%
Feb 202648.6%40.1%4.4%4.4%1.3%1.1%
Mar 202653.2%35.7%4.8%3.9%1.2%1.2%
Apr 202656.9%32.5%4.2%4.2%1.3%1%
May 202657%32.6%4.2%4.2%1%1%
Jun 202659.8%29.3%4.4%4.4%1.1%1.1%
Jul 202651.3%37.1%4.7%4.6%1.1%1.1%
Aug 202655.6%33.3%5%4.1%1%1%
Sep 202653.6%36.6%4%3.9%0.97%0.97%
  1. 1.Electrolux

    53.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Smeg

    36.6%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3.3 points.

  3. 3.Miele

    4%

    Held 3rd. 111K estimated branded searches, -18.4% vs prior month. Share -1.1 points.

  4. Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Bosch

    0.97%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fisher & Paykel and its closest rivals

How has branded search demand for Fisher & Paykel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s estimated Share of Search among oven and cooktop brands worldwide held steady, from 1.2% to 0.97%.

How did search popularity change for oven and cooktop brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among oven and cooktop brands worldwide, from 33.3% to 36.6%.

  2. In September 2026, Electrolux lost estimated Share of Search among oven and cooktop brands worldwide, from 55.6% to 53.6%.

  3. In September 2026, Miele lost estimated Share of Search among oven and cooktop brands worldwide, from 5% to 4%.

  4. Estimated monthly branded searches for Bosch worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

  5. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands12th of 150.54%Show ranking
Washing machine brands11th of 120.56%Show ranking
Home appliance brands9th of 100.66%Show ranking
Induction cooktop brands5th of 70.8%Show ranking
Freestanding oven brands5th of 80.8%Show ranking
Integrated dishwasher brands5th of 60.92%Show ranking
Oven and cooktop brands6th of 60.97%Shown above
Oven brands4th of 51%Show ranking
Range hoods4th of 61.5%Show ranking
Dishwasher brands6th of 62.1%Show ranking
Refrigerator brands4th of 54%Show ranking
Induction range brands1st of 439.7%Show ranking

How is Fisher & Paykel measured?

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fisher paykel

Do you work for Fisher & Paykel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Fisher & Paykel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.