Brandwave

How popular isElectrolux in search?

In September 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 12 months. Electrolux holds 10.9% estimated Share of Search among vacuum cleaner brands worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson59%
  2. Electrolux10.9%
  3. Shark7%
  4. Roborock6.9%
  5. Dreame5.6%
  6. iRobot4.7%
  7. BISSELL4%
  8. SEBO1.2%
  9. Miele0.82%
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Where does Electrolux compete?

Electrolux is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands2nd of 910.9%Shown below
Cordless vacuum brands2nd of 812.2%Show ranking
Stick vacuum brands2nd of 813.1%Show ranking
Washing machine brands1st of 1223.5%Show ranking
Fridge brands1st of 1526.1%Show ranking
Double wall oven brands1st of 830.5%Show ranking
Home appliance brands1st of 1031.4%Show ranking
Induction cooktop brands1st of 734.9%Show ranking
Freestanding oven brands1st of 838.5%Show ranking
Gas cooktop brands1st of 738.9%Show ranking
Front load washer brands1st of 543.5%Show ranking
Range hoods1st of 646.6%Show ranking
Integrated dishwasher brands1st of 647.5%Show ranking
Oven and cooktop brands1st of 648.7%Show ranking
Oven brands1st of 550.6%Show ranking
Clothes dryer brands1st of 558.6%Show ranking
Washer and dryer brands1st of 567.9%Show ranking

Which vacuum cleaner brands compete with Electrolux?

Electrolux against vacuum cleaner brands worldwide, by month

Share of Search by month for Dyson, Electrolux, Shark, Roborock, Dreame, iRobot, BISSELL. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxSharkRoborockDreameiRobotBISSELLSEBOMiele
Oct 202560.5%10.7%7.5%6.5%3.7%5.2%3.6%1.4%0.81%
Nov 202559.3%9.8%8.5%8.8%4.9%4.6%2.7%0.77%0.74%
Dec 202560.5%7.4%9.6%6.8%3.9%7.9%2.2%0.87%0.83%
Jan 202660.7%9.7%7.5%7.4%5%4.7%2.9%1.3%0.9%
Feb 202659.4%10%7%7.6%5.1%4.9%3.8%1.3%0.93%
Mar 202656.3%11.8%7.3%7.3%5.9%4.6%4.1%1.6%1.1%
Apr 202656.5%12.6%6.6%7.8%5.3%5%3.7%1.6%0.95%
May 202655.7%12.4%7.1%7.7%6.4%5.3%3.2%1.3%0.93%
Jun 202656.5%12.6%6.5%8.1%6.6%4.5%3.1%1.4%0.94%
Jul 202654.5%11.1%7.2%8.7%7%5.2%3.4%1.8%1%
Aug 202657%11.6%7.2%7.4%6.1%4.2%3.9%1.5%1.1%
Sep 202659%10.9%7%6.9%5.6%4.7%4%1.2%0.82%

  1. 1.Dyson

    59%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +2 points.

  2. 2.Electrolux

    10.9%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Shark

    7%

    Moved from 4th to 3rd. 968K estimated branded searches, +4.1% vs prior month. Share -0.2 points.

  4. 4.Roborock

    6.9%

    Moved from 3rd to 4th. 950K estimated branded searches, -0.3% vs prior month. Share -0.5 points.

  5. 5.Dreame

    5.6%

    Held 5th. 775K estimated branded searches, -2.5% vs prior month. Share -0.5 points.

  6. 6.iRobot

    4.7%

    Held 6th. 646K estimated branded searches, +17.9% vs prior month. Share +0.4 points.

  7. 7.BISSELL

    4%

    Held 7th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.

  8. 8.SEBO

    1.2%

    Held 8th. 162K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  9. 9.Miele

    0.82%

    Held 9th. 113K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

Compare search popularity between Electrolux and its closest rivals

Every comparison with Electrolux

How has branded search demand for Electrolux changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands worldwide peaked at 12.6% in June 2026 and was lowest at 7.4% in December 2025.

How did search popularity change for vacuum cleaner brands worldwide in September 2026?

  1. In September 2026, Dyson gained estimated Share of Search among vacuum cleaner brands worldwide, from 57% to 59%.

  2. In September 2026, Electrolux lost estimated Share of Search among vacuum cleaner brands worldwide, from 11.6% to 10.9%.

  3. In September 2026, Dreame lost estimated Share of Search among vacuum cleaner brands worldwide, from 6.1% to 5.6%.

  4. BISSELL’s estimated Share of Search among vacuum cleaner brands worldwide has gained ground for 3 months in a row, from 3.1% to 4% in September 2026.

  5. In September 2026, Shark rose from 4th to 3rd among vacuum cleaner brands worldwide.

  6. In September 2026, Roborock fell from 3rd to 4th among vacuum cleaner brands worldwide.

How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • electrolux

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How the Brand Demand Index is measured

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