How popular isWolf in search?
In September 2026, people searched for Wolf by name about 48,300 times worldwide, an 18.4% decrease from the previous year. These searches made up 1.7% of all global oven and cooktop brand searches, placing Wolf fourth out of nine brands. These are worldwide searches for English-language branded terms.
Electrolux53.8%
Smeg36.7%
Westinghouse3.9%
Wolf1.7%
Café1.2%
Bosch0.97%
Fisher & Paykel0.97%
LG0.73%
Miele0.03%
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Which oven and cooktop brands compete with Wolf?
Share of searches by month for Electrolux, Smeg, Westinghouse, Wolf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Westinghouse | Wolf | Café | Bosch | Fisher & Paykel | LG | Miele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 36.5% | 4.7% | 2.1% | 1.2% | 1.4% | 1.2% | 0.73% | 0.03% |
| Nov 2025 | 58.8% | 32% | 3.5% | 2% | 1.1% | 1.1% | 0.87% | 0.67% | 0.03% |
| Dec 2025 | 49.9% | 39.9% | 3.7% | 2.4% | 1.1% | 1.3% | 0.9% | 0.8% | 0.03% |
| Jan 2026 | 49.4% | 40.4% | 3.6% | 2.4% | 1.1% | 1.3% | 1.1% | 0.69% | 0.03% |
| Feb 2026 | 48.6% | 40.1% | 4.4% | 2.4% | 1.3% | 1.3% | 1.1% | 0.83% | 0.04% |
| Mar 2026 | 53.6% | 36% | 3.9% | 2.1% | 1.2% | 1.2% | 1.2% | 0.75% | 0.04% |
| Apr 2026 | 56.9% | 32.5% | 4.2% | 2.1% | 1.3% | 1.3% | 1% | 0.67% | 0.04% |
| May 2026 | 57% | 32.6% | 4.2% | 2.2% | 1.3% | 1% | 1% | 0.66% | 0.04% |
| Jun 2026 | 60.1% | 29.4% | 4.4% | 2.1% | 1.1% | 1.1% | 1.1% | 0.67% | 0.04% |
| Jul 2026 | 51.6% | 37.3% | 4.6% | 2.2% | 1.1% | 1.1% | 1.1% | 0.82% | 0.04% |
| Aug 2026 | 56.2% | 33.6% | 4.1% | 2.1% | 1.2% | 1% | 1% | 0.72% | 0.03% |
| Sep 2026 | 53.8% | 36.7% | 3.9% | 1.7% | 1.2% | 0.97% | 0.97% | 0.73% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 1.5M | 0% | -2.4 points | |
| 2, held 2nd | 36.7% | 1M | +13.9% | +3 points | |
| 3, held 3rd | 3.9% | 110K | 0% | -0.2 points | |
| 4, held 4th | 1.7% | 48.3K | -12.3% | -0.3 points | |
| 5, held 5th | 1.2% | 33.1K | 0% | -0.1 points | |
| 6, held 6th | 0.97% | 27.1K | 0% | 0 points | |
| 7, held 7th | 0.97% | 27.1K | 0% | 0 points | |
| 8, held 8th | 0.73% | 20.3K | +5.2% | 0 points | |
| 9, held 9th | 0.03% | 880 | 0% | 0 points |
53.8%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.4 points.
2.
Smeg36.7%
Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3 points.
3.9%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Wolf1.7%
Held 4th. 48.3K estimated branded searches, -12.3% vs prior month. Share -0.3 points.
5.
Café1.2%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Bosch0.97%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.97%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
LG0.73%
Held 8th. 20.3K estimated branded searches, +5.2% vs prior month. Share 0 points.
9.
Miele0.03%
Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Wolf and its closest rivals
Every comparison with Wolf
14 comparisons
How has branded search demand for Wolf changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wolf worldwide fell from 59.2K to 48.3K.
- Across the 12 months ending September 2026, Wolf’s share of searches among oven and cooktop brands worldwide held steady, from 2.1% to 1.7%.
How did search popularity change for oven and cooktop brands worldwide in September 2026?
6 changes
In September 2026, Smeg gained share of searches among oven and cooktop brands worldwide, from 33.6% to 36.7%.
In September 2026, Electrolux lost share of searches among oven and cooktop brands worldwide, from 56.2% to 53.8%.
Estimated monthly branded searches for Bosch worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026.
Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are Wolf’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Wolf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wolf appliances
- wolf oven
- wolf range
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Where does Wolf compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Gas cooktop brands | 6th of 9 | 1.5% | Show ranking |
| Oven brands | 4th of 10 | 1.7% | Show ranking |
| Oven and cooktop brands | 4th of 9 | 1.7% | Shown above |
Is Wolf your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.