Brandwave

How popular isCafé?

In September 2026, people searched for Café by name about 33,100 times worldwide, about the same as the previous year. These searches made up 1.2% of all global oven and cooktop brand searches, placing Café fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about oven and cooktop brands, Café appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Café is the fifth most searched of 9 competitors and the second most recommended in AI answers.

  1. ElectroluxShare of searches 53.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SmegShare of searches 36.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WestinghouseShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WolfShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. CaféShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+4 more

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Top oven and cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Café was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Café is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Café2nd
  3. LG3rd
  4. Miele4th
  5. Wolf5th
  6. Electrolux–
  7. Smeg–
  8. Westinghouse–
  9. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Café3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oven and cooktop brands

5 answers

  • Asked ChatGPT

    “Which oven brand should I buy?”

    1. 1Bosch
    2. 2LG

  • Asked ChatGPT

    “What are the best oven and cooktop brands?”

    1. 1Bosch
    2. 2Café
    3. 3LG
    4. 4Miele
    5. 5Wolf

  • Asked ChatGPT

    “What's the best oven brand for a new kitchen?”

    1. 1Bosch
    2. 2Miele
    3. 3Wolf
    4. 4Café
    5. 5LG

  • Searched Google, AI Overview

    “best oven brand”

    1. 1Bosch
    2. 2Café
    3. 3LG
    4. 4Miele
    5. 5Wolf

  • Searched Google, AI Overview

    “oven for kitchen”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which oven and cooktop brands compete with Café?

    Café against oven and cooktop brands worldwide, by month

    Share of searches by month for Electrolux, Smeg, Westinghouse, Café. The figures are in the table below the chart.

    View monthly share of searches table
    MonthElectroluxSmegWestinghouseWolfCaféBoschFisher & PaykelLGMiele
    Oct 202552.2%36.5%4.7%2.1%1.2%1.4%1.2%0.73%0.03%
    Nov 202558.8%32%3.5%2%1.1%1.1%0.87%0.67%0.03%
    Dec 202549.9%39.9%3.7%2.4%1.1%1.3%0.9%0.8%0.03%
    Jan 202649.4%40.4%3.6%2.4%1.1%1.3%1.1%0.69%0.03%
    Feb 202648.6%40.1%4.4%2.4%1.3%1.3%1.1%0.83%0.04%
    Mar 202653.6%36%3.9%2.1%1.2%1.2%1.2%0.75%0.04%
    Apr 202656.9%32.5%4.2%2.1%1.3%1.3%1%0.67%0.04%
    May 202657%32.6%4.2%2.2%1.3%1%1%0.66%0.04%
    Jun 202660.1%29.4%4.4%2.1%1.1%1.1%1.1%0.67%0.04%
    Jul 202651.6%37.3%4.6%2.2%1.1%1.1%1.1%0.82%0.04%
    Aug 202656.2%33.6%4.1%2.1%1.2%1%1%0.72%0.03%
    Sep 202653.8%36.7%3.9%1.7%1.2%0.97%0.97%0.73%0.03%

    1. 1.Electrolux

      53.8%

      Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.4 points.

    2. 2.Smeg

      36.7%

      Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3 points.

    3. 3.Westinghouse

      3.9%

      Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

    4. 4.Wolf

      1.7%

      Held 4th. 48.3K estimated branded searches, -12.3% vs prior month. Share -0.3 points.

    5. 5.Café

      1.2%

      Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

    6. 6.Bosch

      0.97%

      Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.Fisher & Paykel

      0.97%

      Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

    8. 8.LG

      0.73%

      Held 8th. 20.3K estimated branded searches, +5.2% vs prior month. Share 0 points.

    9. 9.Miele

      0.03%

      Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Café and its closest rivals

    Every comparison with Café

    12 comparisons

    How has branded search demand for Café changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Café worldwide held steady at 33.1K.
    • Across the 12 months ending September 2026, Café rose from 6th to 5th among oven and cooktop brands worldwide.

    How did search popularity change for oven and cooktop brands worldwide in September 2026?

    6 changes

    1. In September 2026, Smeg gained share of searches among oven and cooktop brands worldwide, from 33.6% to 36.7%.

    2. In September 2026, Electrolux lost share of searches among oven and cooktop brands worldwide, from 56.2% to 53.8%.

    3. Estimated monthly branded searches for Bosch worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

    4. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

    5. Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026.

    6. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

    How are Café’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Café’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • cafe appliances

    How the Brand Demand Index is measured

    Who owns Café?

    Café is owned by GE Appliances. Brandwave does not track any other brands owned by GE Appliances.

    Do you work for Café? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Café compete?

    Café is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Double wall oven brands6th of 91.1%Show ranking
    Oven and cooktop brands5th of 91.2%Shown above
    Creator with pink hair and a pink jacket

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