Café vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Café among oven and cooktop brands worldwide. Smeg had about 1 million branded searches, while Café had 33,100. Smeg made up 36.7% of all oven and cooktop brand searches we track, and Café accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about oven and cooktop brands, Café appeared in three of the five answers and Smeg in none.
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Top oven and cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Café was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Café2nd
LG3rd
Miele4th
Wolf5th
Electrolux–
Smeg–
Westinghouse–
Fisher & Paykel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wolf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Café3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Westinghouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oven and cooktop brands
5 answers
Asked ChatGPT
“Which oven brand should I buy?”
Asked ChatGPT
“What are the best oven and cooktop brands?”
Asked ChatGPT
“What's the best oven brand for a new kitchen?”
Searched Google, AI Overview
“best oven brand”
Searched Google, AI Overview
“oven for kitchen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Café or Smeg more popular in search?
This chart shows how often people search Google for Café and Smeg by name. Each line represents a brand's share of searches for all nine oven and cooktop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Smeg, Café. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Westinghouse | Wolf | Café | Bosch | Fisher & Paykel | LG | Miele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 36.5% | 4.7% | 2.1% | 1.2% | 1.4% | 1.2% | 0.73% | 0.03% |
| Nov 2025 | 58.8% | 32% | 3.5% | 2% | 1.1% | 1.1% | 0.87% | 0.67% | 0.03% |
| Dec 2025 | 49.9% | 39.9% | 3.7% | 2.4% | 1.1% | 1.3% | 0.9% | 0.8% | 0.03% |
| Jan 2026 | 49.4% | 40.4% | 3.6% | 2.4% | 1.1% | 1.3% | 1.1% | 0.69% | 0.03% |
| Feb 2026 | 48.6% | 40.1% | 4.4% | 2.4% | 1.3% | 1.3% | 1.1% | 0.83% | 0.04% |
| Mar 2026 | 53.6% | 36% | 3.9% | 2.1% | 1.2% | 1.2% | 1.2% | 0.75% | 0.04% |
| Apr 2026 | 56.9% | 32.5% | 4.2% | 2.1% | 1.3% | 1.3% | 1% | 0.67% | 0.04% |
| May 2026 | 57% | 32.6% | 4.2% | 2.2% | 1.3% | 1% | 1% | 0.66% | 0.04% |
| Jun 2026 | 60.1% | 29.4% | 4.4% | 2.1% | 1.1% | 1.1% | 1.1% | 0.67% | 0.04% |
| Jul 2026 | 51.6% | 37.3% | 4.6% | 2.2% | 1.1% | 1.1% | 1.1% | 0.82% | 0.04% |
| Aug 2026 | 56.2% | 33.6% | 4.1% | 2.1% | 1.2% | 1% | 1% | 0.72% | 0.03% |
| Sep 2026 | 53.8% | 36.7% | 3.9% | 1.7% | 1.2% | 0.97% | 0.97% | 0.73% | 0.03% |
How has the Café and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Café in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Café’s share of searches among oven and cooktop brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Smeg’s share of searches among oven and cooktop brands worldwide moved from 36.5% to 36.7%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for oven and cooktop brands worldwide in September 2026?
1 change
In September 2026, Smeg gained share of searches among oven and cooktop brands worldwide, from 33.6% to 36.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Café’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among oven and cooktop brands
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