Brandwave

How popular isLG?

In September 2026, people searched for LG by name about 447,000 times worldwide, a 17.7% decrease from the previous year. These searches made up 0.73% of all global oven and cooktop brand searches, placing LG eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about oven and cooktop brands, LG appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

LG is the eighth most searched of 9 competitors and the third most recommended in AI answers.

  1. ElectroluxShare of searches 53.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SmegShare of searches 36.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. WestinghouseShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WolfShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. LGShare of searches 0.73%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top oven and cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LG is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Café2nd
  3. LG3rd
  4. Miele4th
  5. Wolf5th
  6. Electrolux–
  7. Smeg–
  8. Westinghouse–
  9. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Café3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oven and cooktop brands

5 answers

  • Asked ChatGPT

    “Which oven brand should I buy?”

    1. 1Bosch
    2. 2LG

  • Asked ChatGPT

    “What are the best oven and cooktop brands?”

    1. 1Bosch
    2. 2Café
    3. 3LG
    4. 4Miele
    5. 5Wolf

  • Asked ChatGPT

    “What's the best oven brand for a new kitchen?”

    1. 1Bosch
    2. 2Miele
    3. 3Wolf
    4. 4Café
    5. 5LG

  • Searched Google, AI Overview

    “best oven brand”

    1. 1Bosch
    2. 2Café
    3. 3LG
    4. 4Miele
    5. 5Wolf

  • Searched Google, AI Overview

    “oven for kitchen”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which oven and cooktop brands compete with LG?

    LG against oven and cooktop brands worldwide, by month

    Share of searches by month for Electrolux, Smeg, Westinghouse, LG. The figures are in the table below the chart.

    View monthly share of searches table
    MonthElectroluxSmegWestinghouseWolfCaféBoschFisher & PaykelLGMiele
    Oct 202552.2%36.5%4.7%2.1%1.2%1.4%1.2%0.73%0.03%
    Nov 202558.8%32%3.5%2%1.1%1.1%0.87%0.67%0.03%
    Dec 202549.9%39.9%3.7%2.4%1.1%1.3%0.9%0.8%0.03%
    Jan 202649.4%40.4%3.6%2.4%1.1%1.3%1.1%0.69%0.03%
    Feb 202648.6%40.1%4.4%2.4%1.3%1.3%1.1%0.83%0.04%
    Mar 202653.6%36%3.9%2.1%1.2%1.2%1.2%0.75%0.04%
    Apr 202656.9%32.5%4.2%2.1%1.3%1.3%1%0.67%0.04%
    May 202657%32.6%4.2%2.2%1.3%1%1%0.66%0.04%
    Jun 202660.1%29.4%4.4%2.1%1.1%1.1%1.1%0.67%0.04%
    Jul 202651.6%37.3%4.6%2.2%1.1%1.1%1.1%0.82%0.04%
    Aug 202656.2%33.6%4.1%2.1%1.2%1%1%0.72%0.03%
    Sep 202653.8%36.7%3.9%1.7%1.2%0.97%0.97%0.73%0.03%

    1. 1.Electrolux

      53.8%

      Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.4 points.

    2. 2.Smeg

      36.7%

      Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +3 points.

    3. 3.Westinghouse

      3.9%

      Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

    4. 4.Wolf

      1.7%

      Held 4th. 48.3K estimated branded searches, -12.3% vs prior month. Share -0.3 points.

    5. 5.Café

      1.2%

      Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

    6. 6.Bosch

      0.97%

      Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.Fisher & Paykel

      0.97%

      Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

    8. 8.LG

      0.73%

      Held 8th. 20.3K estimated branded searches, +5.2% vs prior month. Share 0 points.

    9. 9.Miele

      0.03%

      Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between LG and its closest rivals

    Every comparison with LG

    92 comparisons

    How has branded search demand for LG changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for LG worldwide fell from 543K to 447K.
    • Across the 12 months ending September 2026, LG’s share of searches among oven and cooktop brands worldwide held steady at 0.73%.

    How did search popularity change for oven and cooktop brands worldwide in September 2026?

    6 changes

    1. In September 2026, Smeg gained share of searches among oven and cooktop brands worldwide, from 33.6% to 36.7%.

    2. In September 2026, Electrolux lost share of searches among oven and cooktop brands worldwide, from 56.2% to 53.8%.

    3. Estimated monthly branded searches for Bosch worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

    4. Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

    5. Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026.

    6. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

    How are LG’s branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • lg com
    • lg cooktop
    • lg oven
    • lg range
    • lg washer
    • lg washing machine

    Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does LG compete?

    LG is ranked in 46 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Surround sound system brands9th of 100.19%Show ranking
    Party speaker brands5th of 70.63%Show ranking
    External monitor brands5th of 60.2%Show ranking
    Cordless vacuum brands4th of 104.4%Show ranking
    Soundbar brands8th of 80.2%Show ranking
    Home cinema brands10th of 120.21%Show ranking
    Stick vacuum brands3rd of 104.8%Show ranking
    Portable monitor brands4th of 70.26%Show ranking
    TV brands7th of 70.3%Show ranking
    Home appliance brands5th of 137.2%Show ranking
    Television brands5th of 50.35%Show ranking
    Washing machine brands5th of 147.7%Show ranking
    Fridge brands4th of 147.8%Show ranking
    Fan coil brands6th of 70.42%Show ranking
    Curved monitor brands5th of 70.56%Show ranking
    Induction cooktop brands3rd of 811.9%Show ranking
    Soundbar with subwoofer brands5th of 50.57%Show ranking
    Oven and cooktop brands8th of 90.73%Shown above
    Gas cooktop brands8th of 90.65%Show ranking
    Double wall oven brands7th of 90.66%Show ranking
    Clothes dryer brands2nd of 616.8%Show ranking
    Air conditioner brands7th of 82.6%Show ranking
    Computer monitor brands6th of 60.83%Show ranking
    Bar fridge brands5th of 90.93%Show ranking
    Front load washer brands6th of 60.95%Show ranking
    Dishwasher brands8th of 80.99%Show ranking
    Washer and dryer brands5th of 61%Show ranking
    Portable dishwasher brands4th of 61.1%Show ranking
    Microwave brands2nd of 822.9%Show ranking
    Short throw projector brands4th of 51.2%Show ranking
    Laundry appliance brands7th of 71.2%Show ranking
    LED wall brands5th of 91.2%Show ranking
    Fridge freezer brands7th of 71.2%Show ranking
    Upright freezer brands5th of 71.3%Show ranking
    Convection oven brands3rd of 81.4%Show ranking
    Freestanding gas range brands4th of 51.6%Show ranking
    Mini fridge brands4th of 81.6%Show ranking
    Counter depth refrigerator brands5th of 71.6%Show ranking
    Induction stove brands5th of 71.6%Show ranking
    Induction oven brands5th of 51.7%Show ranking
    Clothes steamer brands5th of 72%Show ranking
    Refrigerator double door brands4th of 53.1%Show ranking
    Gas dryer brands3rd of 45.7%Show ranking
    Gas stove brands3rd of 55.9%Show ranking
    Water purifier brands5th of 86%Show ranking
    Induction range brands3rd of 426.5%Show ranking
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