Brandwave

Bosch vs LG:Which is more popular?

In September 2026, Bosch had more branded searches than LG among oven and cooktop brands worldwide. Bosch had about 27,100 branded searches, while LG had 20,300. Bosch made up 2.1% of all oven and cooktop brand searches we track, and LG accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about oven and cooktop brands, Bosch and LG each appeared in four of the five answers. Bosch was mentioned before LG in every answer.

Among oven and cooktop brands worldwide in September 2026

Who do people search for more?

Bosch, about 33% more searches than LG

Bosch 27.1K searchesLG 20.3K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Bosch in 4 of 5LG in 4 of 5

Who does AI recommend more?

Bosch, named ahead of LG in every answer

Bosch first in 4LG never first

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Top oven and cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch and LG were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before LG in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Café2nd
  3. LG3rd
  4. Miele4th
  5. Wolf5th
  6. Smeg–
  7. Westinghouse–
  8. Fisher & Paykel–
  9. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Café3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oven and cooktop brands

5 answers

  • Asked ChatGPT

    “Which oven brand should I buy?”

    1. 1Bosch
    2. 2LG

  • Asked ChatGPT

    “What are the best oven and cooktop brands?”

    1. 1Bosch
    2. 2Café
    3. 3LG
    4. 4Miele
    5. 5Wolf

  • Asked ChatGPT

    “What's the best oven brand for a new kitchen?”

    1. 1Bosch
    2. 2Miele
    3. 3Wolf
    4. 4Café
    5. 5LG

  • Searched Google, AI Overview

    “best oven brand”

    1. 1Bosch
    2. 2Café
    3. 3LG
    4. 4Miele
    5. 5Wolf

  • Searched Google, AI Overview

    “oven for kitchen”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Bosch or LG more popular in search?

    This chart shows how often people search Google for Bosch and LG by name. Each line represents a brand's share of searches for all nine oven and cooktop brands we track, month by month, from English-language searches worldwide.

    Bosch and LG among oven and cooktop brands worldwide, by month

    Share of searches by month for Bosch, LG. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSmegWestinghouseWolfCaféBoschFisher & PaykelLGElectroluxMiele
    Oct 202575.9%9.8%4.3%2.4%2.9%2.4%1.5%0.72%0.07%
    Nov 202577%8.5%4.8%2.6%2.6%2.1%1.6%0.76%0.08%
    Dec 202579%7.2%4.7%2.2%2.7%1.8%1.6%0.8%0.07%
    Jan 202679.3%7.1%4.7%2.1%2.6%2.1%1.3%0.64%0.06%
    Feb 202677.4%8.5%4.5%2.5%2.5%2.1%1.6%0.76%0.08%
    Mar 202677%8.4%4.5%2.5%2.5%2.5%1.6%0.76%0.08%
    Apr 202674.9%9.6%4.8%2.9%2.9%2.4%1.5%0.87%0.09%
    May 202675.1%9.6%5.2%2.9%2.4%2.4%1.5%0.87%0.09%
    Jun 202673.2%11%5.2%2.7%2.7%2.7%1.7%0.81%0.1%
    Jul 202676.4%9.5%4.5%2.3%2.3%2.3%1.7%0.7%0.08%
    Aug 202676.2%9.3%4.7%2.8%2.3%2.3%1.6%0.69%0.07%
    Sep 202678.8%8.5%3.7%2.5%2.1%2.1%1.6%0.62%0.07%

    How has the Bosch and LG comparison changed over the last 12 months?

    3 findings
    • Bosch was ahead of LG in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Bosch’s share of searches among oven and cooktop brands worldwide moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
    • Across the 12 months ending September 2026, LG’s share of searches among oven and cooktop brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 21.1K to 20.3K.

    How did search popularity change for oven and cooktop brands worldwide in September 2026?

    1 change

    1. Bosch’s share of searches among oven and cooktop brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Bosch’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bosch

    1 branded search term

    • bosch oven

    LG

    3 branded search terms

    • lg cooktop
    • lg oven
    • lg range

    How the Brand Demand Index is measured

    Other head-to-heads among oven and cooktop brands

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