Brandwave

iSpring vs LG:Which is more popular?

In September 2026, LG had more branded searches than iSpring among water purifier brands worldwide. LG had about 18,100 branded searches, while iSpring had 16,200. LG made up 3.6% of all water purifier brand searches we track, and iSpring accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about water purifier brands, iSpring appeared in three of the five answers and LG in none.

Among water purifier brands worldwide in September 2026

Who do people search for more?

LG, about 12% more searches than iSpring

LG 18.1K searchesiSpring 16.2K searches

Who does AI mention more?

iSpring, mentioned in 3 of 5 answers, LG in 0

iSpring in 3 of 5LG in 0 of 5

Who does AI recommend more?

iSpring, the only one of the two named

iSpring first in 3LG never named

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Top water purifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, iSpring was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ro1st
  2. Aquasana2nd
  3. AquaTru3rd
  4. APEC Water Systems4th
  5. iSpring5th
  6. Brita6th
  7. Coway–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AquaTru5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aquasana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iSpring3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • APEC Water Systems3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water purifier brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is iSpring or LG more popular in search?

This chart shows how often people search Google for iSpring and LG by name. Each line represents a brand's share of searches for all eight water purifier brands we track, month by month, from English-language searches worldwide.

iSpring and LG among water purifier brands worldwide, by month

Share of searches by month for LG, iSpring. The figures are in the table below the chart.

View monthly share of searches table
MonthBritaCowayAquaTruAquasanaRoLGiSpringAPEC Water Systems
Oct 202540%32.8%6.6%6.6%4.4%4.4%3.2%2%
Nov 202538.7%31.7%9.5%6.4%3.5%5.2%3.1%1.9%
Dec 202542.2%28.4%8.5%7%3.8%4.7%3.4%2.1%
Jan 202638.2%31.4%7.7%7.7%5.2%4.2%3.8%1.9%
Feb 202637.2%30.4%9.1%7.5%5%5%3.6%2.2%
Mar 202638.8%31.8%7.8%6.4%5.2%4.3%3.8%1.9%
Apr 202638.1%31.3%9.4%6.3%5.1%4.2%3.8%1.9%
May 202638.5%31.6%9.5%6.3%4.2%4.2%3.8%1.9%
Jun 202639.9%32.7%8%5.4%4.4%4.4%3.2%2%
Jul 202639.9%32.7%8%5.4%4.4%4.4%3.2%2%
Aug 202643.2%29%8.7%5.8%4.8%3.9%2.8%1.7%
Sep 202640.2%33%8.1%5.4%4.4%3.6%3.2%2%

How has the iSpring and LG comparison changed over the last 12 months?

3 findings
  • LG was ahead of iSpring in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, iSpring’s share of searches among water purifier brands worldwide held steady at 3.2%, and its estimated monthly branded searches held steady at 16.2K.
  • Across the 12 months ending September 2026, LG’s share of searches among water purifier brands worldwide moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for water purifier brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using iSpring’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iSpring

2 branded search terms

  • ispring filter
  • ispring water filter

LG

1 branded search term

  • lg com

How the Brand Demand Index is measured

Other head-to-heads among water purifier brands

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