Brandwave

How popular isCoway in search?

In September 2026, there were an estimated 248K branded searches for Coway worldwide which held steady over the last 12 months. Coway holds 79.6% estimated Share of Search among water purifier brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Coway79.6%
  2. Ro10.7%
  3. LG8.7%
  4. Kent0.92%
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Which water purifier brands compete with Coway?

Coway against water purifier brands worldwide, by month

Share of Search by month for Coway, Ro, LG. The figures are in the table below the chart.

View monthly share of search table
MonthCowayRoLGKent
Oct 202578.3%10.5%10.5%0.62%
Nov 202578.1%8.6%12.8%0.47%
Dec 202576.2%10.2%12.5%1.1%
Jan 202676.6%12.6%10.3%0.46%
Feb 202674.8%12.3%12.3%0.55%
Mar 202676.4%12.6%10.3%0.74%
Apr 202676.3%12.5%10.3%0.88%
May 202678.2%10.5%10.5%0.76%
Jun 202677.9%10.5%10.5%1.1%
Jul 202677.9%10.5%10.5%1.1%
Aug 202675.4%12.4%10.2%2%
Sep 202679.6%10.7%8.7%0.92%

  1. 1.Coway

    79.6%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +4.2 points.

  2. 2.Ro

    10.7%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.7 points.

  3. 3.LG

    8.7%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  4. 4.Kent

    0.92%

    Held 4th. 1.9K estimated branded searches, -56.8% vs prior month. Share -1.1 points.

Compare search popularity between Coway and its closest rivals

Every comparison with Coway

How has branded search demand for Coway changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Coway worldwide held steady at 248K.
  • Across the 12 months ending September 2026, Coway’s estimated Share of Search among water purifier brands worldwide increased from 78.3% to 79.6%.
  • Across the 12 months ending September 2026, Coway’s estimated Share of Search among water purifier brands worldwide peaked at 79.6% in September 2026 and was lowest at 74.8% in February 2026.

How did search popularity change for water purifier brands worldwide in September 2026?

  1. In September 2026, Coway gained estimated Share of Search among water purifier brands worldwide, from 75.4% to 79.6%.

  2. In September 2026, Ro lost estimated Share of Search among water purifier brands worldwide, from 12.4% to 10.7%.

  3. In September 2026, LG lost estimated Share of Search among water purifier brands worldwide, from 10.2% to 8.7%.

  4. In September 2026, Kent lost estimated Share of Search among water purifier brands worldwide, from 2% to 0.92%.

Where does Coway compete?

Coway is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Air purifier brands2nd of 511.9%Show ranking
Massage chair brands2nd of 514.4%Show ranking
Water purifier brands1st of 479.6%Shown above

How is Coway measured?

Brandwave collects information about searches that people make online using Coway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • coway
  • coway air purifier
  • coway airmega

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How the Brand Demand Index is measured

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