Brandwave

Air purifier brands:Which brands are most popular in search?

In August 2026, IQAir was the most searched among air purifier brands worldwide, with an estimated 379K branded searches and 37.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IQAir37.4%
  2. Coway25%
  3. Levoit23.9%
  4. Blueair12.1%
  5. AirDoctor1.6%

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Share of SearchLeaderboard

Compare brands that offer air purifiers for homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among air purifier brands worldwide, by month

Share of Search by month for IQAir, Coway, Levoit, Blueair. The figures are in the table below the chart.

View monthly share of search table
MonthIQAirCowayLevoitBlueairAirDoctor
Oct 202514.9%38.7%27%17.4%2%
Nov 202533.5%30.4%18.9%14.9%2.2%
Dec 202542.8%24.3%19.9%11.5%1.4%
Jan 202626.2%31.3%26.8%14.2%1.5%
Feb 202621.2%30.5%29.9%16.8%1.6%
Mar 202617.2%34.9%29.4%16.5%2%
Apr 202617.6%34.5%30.1%15.3%2.5%
May 202612.2%36.9%32.5%15.4%3.1%
Jun 20269.7%35.8%33.8%18.1%2.6%
Jul 202627.2%28.5%27.8%14.6%1.9%
Aug 202637.4%25%23.9%12.1%1.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.IQAir

    37.4%

    moved from 3rd to 1st · 379K estimated branded searches · +49.3% vs prior month · +10.3 points

  2. 2.Coway

    25%

    moved from 1st to 2nd · 253K estimated branded searches · -5% vs prior month · -3.5 points

  3. 3.Levoit

    23.9%

    moved from 2nd to 3rd · 242K estimated branded searches · -6.7% vs prior month · -3.9 points

  4. 4.Blueair

    12.1%

    held 4th · 123K estimated branded searches · -10.1% vs prior month · -2.5 points

  5. 5.AirDoctor

    1.6%

    held 5th · 15.7K estimated branded searches · -12.9% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among air purifier brands worldwide?

In August 2026, IQAir was the most searched among air purifier brands worldwide, with an estimated 379K branded searches and 37.4% estimated Share of Search within this set. Coway is in 2nd place, 12.4 percentage points behind at 25% Share of Search.

Global air purifier brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
IQAir14.9% → 37.4%42.8%Dec 20259.7%Jun 20264th → 1st
Coway38.7% → 25%38.7%Oct 202524.3%Dec 20251st → 2nd
Levoit27% → 23.9%33.8%Jun 202618.9%Nov 20252nd → 3rd
Blueair17.4% → 12.1%18.1%Jun 202611.5%Dec 20253rd → 4th
AirDoctor2% → 1.6%3.1%May 20261.4%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, IQAir’s estimated Share of Search among air purifier brands worldwide increased from 14.9% to 37.4%.
  • Across the 11 months ending August 2026, Coway’s estimated Share of Search among air purifier brands worldwide decreased from 38.7% to 25%.
  • Across the 11 months ending August 2026, Levoit’s estimated Share of Search among air purifier brands worldwide decreased from 27% to 23.9%.
  • Across the 11 months ending August 2026, Blueair’s estimated Share of Search among air purifier brands worldwide decreased from 17.4% to 12.1%.
  • Across the 11 months ending August 2026, IQAir’s estimated Share of Search among air purifier brands worldwide peaked at 42.8% in December 2025 and was lowest at 9.7% in June 2026.
  • Across the 11 months ending August 2026, Coway’s estimated Share of Search among air purifier brands worldwide peaked at 38.7% in October 2025 and was lowest at 24.3% in December 2025.
  • Across the 11 months ending August 2026, Levoit’s estimated Share of Search among air purifier brands worldwide peaked at 33.8% in June 2026 and was lowest at 18.9% in November 2025.
  • Across the 11 months ending August 2026, Blueair’s estimated Share of Search among air purifier brands worldwide peaked at 18.1% in June 2026 and was lowest at 11.5% in December 2025.
  • Across the 11 months ending August 2026, AirDoctor’s estimated Share of Search among air purifier brands worldwide peaked at 3.1% in May 2026 and was lowest at 1.4% in December 2025.
  • Across the 11 months ending August 2026, IQAir rose from 4th to 1st among air purifier brands worldwide.
  • Across the 11 months ending August 2026, Coway fell from 1st to 2nd among air purifier brands worldwide.
  • Across the 11 months ending August 2026, Levoit fell from 2nd to 3rd among air purifier brands worldwide.
  • Across the 11 months ending August 2026, Blueair fell from 3rd to 4th among air purifier brands worldwide.
  • Across the 11 months ending August 2026, AirDoctor held steady: its estimated Share of Search among air purifier brands worldwide moved less than 0.5 percentage points.

How did search popularity change for air purifier brands worldwide in August 2026?

  1. In August 2026, IQAir overtook Levoit to take the highest estimated Share of Search among air purifier brands worldwide, at 37.4%.

  2. In August 2026, Levoit lost estimated Share of Search among air purifier brands worldwide, from 27.8% to 23.9%.

  3. In August 2026, Coway lost estimated Share of Search among air purifier brands worldwide, from 28.5% to 25%.

  4. In August 2026, Blueair lost estimated Share of Search among air purifier brands worldwide, from 14.6% to 12.1%.

  5. AirDoctor’s estimated Share of Search among air purifier brands worldwide has lost ground for 3 months in a row, from 3.1% to 1.6% in August 2026.

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