Coway vs Human Touch:Which is searched more?
In September 2026, Coway had more branded searches than Human Touch among massage chair brands worldwide. Coway had about 165,000 branded searches, while Human Touch had 8,100. Coway made up 13.9% of all massage chair brand searches we track, and Human Touch accounted for 0.68%. These are worldwide searches for English-language branded terms.
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Is Coway or Human Touch more popular in search?
Compare the massage chair brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Coway, Human Touch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | Coway | Osim | Ogawa | HoMedics | Osaki | Human Touch | Infinity | Fujiiryoki |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 13.7% | 6.1% | 6.1% | 2.7% | 1.5% | 0.67% | 0.67% | 0.2% |
| Nov 2025 | 66.7% | 13.4% | 7.3% | 4.9% | 4% | 1.8% | 0.8% | 0.8% | 0.24% |
| Dec 2025 | 66.8% | 11% | 7.3% | 6% | 4.9% | 2.2% | 0.8% | 0.8% | 0.24% |
| Jan 2026 | 66.3% | 13.3% | 6% | 6% | 3.3% | 2.7% | 1.5% | 0.8% | 0.23% |
| Feb 2026 | 74.3% | 10% | 5.5% | 4.5% | 2.5% | 1.7% | 0.74% | 0.6% | 0.18% |
| Mar 2026 | 68.6% | 13.8% | 6.2% | 5% | 2.8% | 1.5% | 1.2% | 0.68% | 0.2% |
| Apr 2026 | 71.6% | 11.8% | 6.5% | 4.3% | 2.4% | 1.6% | 0.58% | 1.1% | 0.17% |
| May 2026 | 71.2% | 11.8% | 6.4% | 5.3% | 2.4% | 1.3% | 0.86% | 0.58% | 0.21% |
| Jun 2026 | 68.1% | 13.7% | 6.1% | 6.1% | 2.2% | 1.8% | 1% | 0.67% | 0.24% |
| Jul 2026 | 68.5% | 13.7% | 6.2% | 5% | 2.3% | 1.8% | 1.5% | 0.67% | 0.24% |
| Aug 2026 | 67.1% | 13.5% | 7.4% | 4.9% | 2.2% | 3.3% | 0.66% | 0.66% | 0.24% |
| Sep 2026 | 69.4% | 13.9% | 6.2% | 5.1% | 2.3% | 1.5% | 0.68% | 0.56% | 0.24% |
How has the Coway and Human Touch comparison changed over the last 12 months?
3 findings
- Coway was ahead of Human Touch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coway’s share of searches among massage chair brands worldwide moved from 13.7% to 13.9%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Human Touch’s share of searches among massage chair brands worldwide moved from 0.67% to 0.68%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for massage chair brands worldwide in September 2026?
0 changes
Neither Coway nor Human Touch moved beyond provider rounding among massage chair brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coway’s and Human Touch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coway
1 branded search term
- coway
Human Touch
1 branded search term
- human touch massage chair
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