Brandwave

Coway vs Fujiiryoki:Which is more popular?

In September 2026, Coway had more branded searches than Fujiiryoki among massage chair brands worldwide. Coway had about 165,000 branded searches, while Fujiiryoki had 2,900. Coway made up 13.9% of all massage chair brand searches we track, and Fujiiryoki accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about massage chair brands, Fujiiryoki appeared in two of the five answers and Coway in none.

Among massage chair brands worldwide in September 2026

Who do people search for more?

Coway, about 57 searches for every 1 for Fujiiryoki

Coway 165K searchesFujiiryoki 2.9K searches

Who does AI mention more?

Fujiiryoki, mentioned in 2 of 5 answers, Coway in 0

Fujiiryoki in 2 of 5Coway in 0 of 5

Who does AI recommend more?

Fujiiryoki, the only one of the two named

Fujiiryoki first in 2Coway never named

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Top massage chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fujiiryoki was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coway did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osaki1st
  2. Human Touch2nd
  3. Fujiiryoki3rd
  4. Infinity4th
  5. Panasonic5th
  6. Ogawa6th
  7. Coway–
  8. Osim–
  9. HoMedics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osaki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Human Touch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Infinity3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujiiryoki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogawa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HoMedics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about massage chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Coway or Fujiiryoki more popular in search?

This chart shows how often people search Google for Coway and Fujiiryoki by name. Each line represents a brand's share of searches for all nine massage chair brands we track, month by month, from English-language searches worldwide.

Coway and Fujiiryoki among massage chair brands worldwide, by month

Share of searches by month for Coway, Fujiiryoki. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicCowayOsimOgawaHoMedicsOsakiHuman TouchInfinityFujiiryoki
Oct 202568.3%13.7%6.1%6.1%2.7%1.5%0.67%0.67%0.2%
Nov 202566.7%13.4%7.3%4.9%4%1.8%0.8%0.8%0.24%
Dec 202566.8%11%7.3%6%4.9%2.2%0.8%0.8%0.24%
Jan 202666.3%13.3%6%6%3.3%2.7%1.5%0.8%0.23%
Feb 202674.3%10%5.5%4.5%2.5%1.7%0.74%0.6%0.18%
Mar 202668.6%13.8%6.2%5%2.8%1.5%1.2%0.68%0.2%
Apr 202671.6%11.8%6.5%4.3%2.4%1.6%0.58%1.1%0.17%
May 202671.2%11.8%6.4%5.3%2.4%1.3%0.86%0.58%0.21%
Jun 202668.1%13.7%6.1%6.1%2.2%1.8%1%0.67%0.24%
Jul 202668.5%13.7%6.2%5%2.3%1.8%1.5%0.67%0.24%
Aug 202667.1%13.5%7.4%4.9%2.2%3.3%0.66%0.66%0.24%
Sep 202669.4%13.9%6.2%5.1%2.3%1.5%0.68%0.56%0.24%

How has the Coway and Fujiiryoki comparison changed over the last 12 months?

3 findings
  • Coway was ahead of Fujiiryoki in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coway’s share of searches among massage chair brands worldwide moved from 13.7% to 13.9%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Fujiiryoki’s share of searches among massage chair brands worldwide moved from 0.2% to 0.24%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for massage chair brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Fujiiryoki worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Coway’s and Fujiiryoki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coway

1 branded search term

  • coway

Fujiiryoki

1 branded search term

  • fujiiryoki

How the Brand Demand Index is measured

Other head-to-heads among massage chair brands

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