Brandwave

Black and Decker vs LG:Which is searched more?

In September 2026, LG had more branded searches than Black and Decker among stick vacuum brands worldwide. LG was estimated to have 386K branded searches compared to Black and Decker’s 220K, and held a 4.9% Share of Search versus Black and Decker’s 2.8%. These are worldwide searches for English-language branded terms.

Share of Search among stick vacuum brands worldwide in September 2026Which is more popular in search, Black and Decker or LG?
Black and Decker2.8%220K searches
vs
LG4.9%386K searches

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Which is more popular in search, Black and Decker or LG?

Compare the stick vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Black and Decker and LG among stick vacuum brands worldwide, by month

Share of Search by month for LG, Black and Decker. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxLGBISSELLHooverBlack and DeckerMieleBosch
Oct 202562.5%18.7%5.9%4.6%3.8%3.1%1.4%0.05%
Nov 202565.8%19.7%3.5%4%3.2%2.4%1.5%0.04%
Dec 202567.3%16.5%4.3%3.3%4%2.7%1.8%0.05%
Jan 202662.5%18.7%5.9%3.8%4.6%2.7%1.7%0.05%
Feb 202661%18.2%7%4.5%4.5%3%1.7%0.07%
Mar 202656.9%20.9%8%5.1%4.2%3.1%1.9%0.06%
Apr 202659.1%21.7%5.6%4.4%4.4%3.2%1.6%0.06%
May 202659.2%21.7%5.6%3.6%4.4%3.9%1.6%0.06%
Jun 202659.9%22%5.7%3.6%3.6%3.6%1.6%0.05%
Jul 202657.9%21.1%6.7%4.3%4.3%3.8%1.9%0.06%
Aug 202657.7%21.2%6.7%5.2%4.2%3.1%1.9%0.05%
Sep 202663.4%19%4.9%4.7%3.8%2.8%1.4%0.05%

How has the Black and Decker and LG comparison changed over the last 12 months?

  • LG was ahead of Black and Decker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among stick vacuum brands worldwide moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among stick vacuum brands worldwide moved from 5.9% to 4.9%, and its estimated monthly branded searches moved from 472K to 386K.

How did search popularity change for stick vacuum brands worldwide in September 2026?

  1. In September 2026, LG lost estimated Share of Search among stick vacuum brands worldwide, from 6.7% to 4.9%.

  2. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Other head-to-heads among stick vacuum brands

How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black and Decker

2 branded search terms

  • black and decker
  • blackdecker

LG

2 branded search terms

  • lg com
  • lg washing machine

How the Brand Demand Index is measured

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