Thermador vs Wolf:Which is more popular?
In September 2026, Wolf had more branded searches than Thermador among gas cooktop brands worldwide. Wolf had about 48,300 branded searches, while Thermador had 40,500. Wolf made up 1.5% of all gas cooktop brand searches we track, and Thermador accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about gas cooktop brands, Thermador and Wolf each appeared in four of the five answers. Thermador was mentioned before Wolf in three out of five answers.
Who do people search for more?
Wolf, about 19% more searches than Thermador
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Thermador, named ahead of Wolf in 3 of 5 answers
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Top gas cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thermador and Wolf were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Thermador was listed before Wolf in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st- Thermador2nd
KitchenAid3rd- Wolf4th
GE Profile5th
LG6th
Miele7th
Electrolux–
Samsung–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wolf4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Thermador4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GE Profile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas cooktop brands
5 answers
Asked ChatGPT
“Which gas cooktop brand should I buy?”
Asked ChatGPT
“What are the best gas cooktop brands?”
Asked ChatGPT
“What's the best gas cooktop brand for everyday cooking?”
Searched Google, AI Overview
“best gas cooktop”
Searched Google, AI Overview
“gas cooktop prices”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Thermador or Wolf more popular in search?
This chart shows how often people search Google for Thermador and Wolf by name. Each line represents a brand's share of searches for all nine gas cooktop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Wolf, Thermador. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | KitchenAid | LG | Samsung | Miele | Wolf | Thermador | GE Profile | Bosch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 35.3% | 12.9% | 4.1% | 3% | 1.6% | 1.3% | 0.61% | 0.24% |
| Nov 2025 | 43.5% | 38.7% | 7.7% | 3.6% | 3.2% | 1.5% | 0.96% | 0.64% | 0.17% |
| Dec 2025 | 34.8% | 45.6% | 9% | 3.5% | 3.8% | 1.7% | 0.94% | 0.51% | 0.19% |
| Jan 2026 | 40.3% | 35.2% | 12.7% | 4% | 3.7% | 1.9% | 1.3% | 0.6% | 0.24% |
| Feb 2026 | 38.4% | 33.8% | 14.9% | 5.5% | 3.5% | 1.9% | 1.3% | 0.57% | 0.28% |
| Mar 2026 | 41.9% | 30% | 16% | 4.9% | 3.8% | 1.7% | 1.1% | 0.51% | 0.22% |
| Apr 2026 | 45% | 31.8% | 11.7% | 4.5% | 3.3% | 1.7% | 1.2% | 0.54% | 0.24% |
| May 2026 | 47.5% | 28% | 12.3% | 4.8% | 3.5% | 1.9% | 1.3% | 0.57% | 0.25% |
| Jun 2026 | 47.7% | 27.8% | 12.4% | 4.8% | 3.5% | 1.7% | 1.3% | 0.58% | 0.25% |
| Jul 2026 | 42.2% | 30.2% | 13.5% | 6.1% | 3.8% | 1.8% | 1.4% | 0.77% | 0.28% |
| Aug 2026 | 45.6% | 26.8% | 14.3% | 5.3% | 4.1% | 1.7% | 1.2% | 0.67% | 0.24% |
| Sep 2026 | 47.6% | 28.1% | 12.3% | 4.8% | 3.5% | 1.5% | 1.3% | 0.7% | 0.23% |
How has the Thermador and Wolf comparison changed over the last 12 months?
3 findings
- Wolf was ahead of Thermador in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Thermador’s share of searches among gas cooktop brands worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Wolf’s share of searches among gas cooktop brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 59.2K to 48.3K.
How did search popularity change for gas cooktop brands worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Thermador’s and Wolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among gas cooktop brands
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