Brandwave

How popular isThermador?

In September 2026, people searched for Thermador by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.3% of all global gas cooktop brand searches, placing Thermador seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about gas cooktop brands, Thermador appeared in four of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Thermador is the seventh most searched of 9 competitors and the second most recommended in AI answers.

  1. ElectroluxShare of searches 47.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 28.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. LGShare of searches 12.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. SamsungShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ThermadorShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thermador was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Thermador is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Thermador2nd
  3. KitchenAid3rd
  4. Wolf4th
  5. GE Profile5th
  6. LG6th
  7. Miele7th
  8. Electrolux–
  9. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thermador4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GE Profile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gas cooktop brands compete with Thermador?

Thermador against gas cooktop brands worldwide, by month

Share of searches by month for Electrolux, KitchenAid, LG, Samsung, Miele, Thermador. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxKitchenAidLGSamsungMieleWolfThermadorGE ProfileBosch
Oct 202540.9%35.3%12.9%4.1%3%1.6%1.3%0.61%0.24%
Nov 202543.5%38.7%7.7%3.6%3.2%1.5%0.96%0.64%0.17%
Dec 202534.8%45.6%9%3.5%3.8%1.7%0.94%0.51%0.19%
Jan 202640.3%35.2%12.7%4%3.7%1.9%1.3%0.6%0.24%
Feb 202638.4%33.8%14.9%5.5%3.5%1.9%1.3%0.57%0.28%
Mar 202641.9%30%16%4.9%3.8%1.7%1.1%0.51%0.22%
Apr 202645%31.8%11.7%4.5%3.3%1.7%1.2%0.54%0.24%
May 202647.5%28%12.3%4.8%3.5%1.9%1.3%0.57%0.25%
Jun 202647.7%27.8%12.4%4.8%3.5%1.7%1.3%0.58%0.25%
Jul 202642.2%30.2%13.5%6.1%3.8%1.8%1.4%0.77%0.28%
Aug 202645.6%26.8%14.3%5.3%4.1%1.7%1.2%0.67%0.24%
Sep 202647.6%28.1%12.3%4.8%3.5%1.5%1.3%0.7%0.23%

  1. 1.Electrolux

    47.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.KitchenAid

    28.1%

    Held 2nd. 884K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.LG

    12.3%

    Held 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  4. 4.Samsung

    4.8%

    Held 4th. 151K estimated branded searches, -14.2% vs prior month. Share -0.6 points.

  5. 5.Miele

    3.5%

    Held 5th. 111K estimated branded searches, -18.4% vs prior month. Share -0.6 points.

  6. 6.Wolf

    1.5%

    Held 6th. 48.3K estimated branded searches, -12.3% vs prior month. Share -0.1 points.

  7. 7.Thermador

    1.3%

    Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.GE Profile

    0.7%

    Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Bosch

    0.23%

    Held 9th. 7.2K estimated branded searches, -10% vs prior month. Share 0 points.

Compare popularity between Thermador and its closest rivals

Every comparison with Thermador

8 comparisons

How has branded search demand for Thermador changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thermador worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Thermador’s share of searches among gas cooktop brands worldwide held steady at 1.3%.

How did search popularity change for gas cooktop brands worldwide in September 2026?

6 changes

  1. In September 2026, Electrolux gained share of searches among gas cooktop brands worldwide, from 45.6% to 47.6%.

  2. In September 2026, KitchenAid gained share of searches among gas cooktop brands worldwide, from 26.8% to 28.1%.

  3. In September 2026, LG lost share of searches among gas cooktop brands worldwide, from 14.3% to 12.3%.

  4. In September 2026, Miele lost share of searches among gas cooktop brands worldwide, from 4.1% to 3.5%.

  5. In September 2026, Samsung lost share of searches among gas cooktop brands worldwide, from 5.3% to 4.8%.

  6. Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026.

How are Thermador’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Thermador’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thermador

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How the Brand Demand Index is measured

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