Brandwave

GE Profile vs Wolf:Which is more popular?

In September 2026, Wolf had more branded searches than GE Profile among gas cooktop brands worldwide. Wolf had about 48,300 branded searches, while GE Profile had 22,200. Wolf made up 1.7% of all gas cooktop brand searches we track, and GE Profile accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about gas cooktop brands, Wolf appeared in four of the five answers and GE Profile in two. Wolf was mentioned before GE Profile in three out of five answers.

Among gas cooktop brands worldwide in September 2026

Who do people search for more?

Wolf, about 2 searches for every 1 for GE Profile

Wolf 48.3K searchesGE Profile 22.2K searches

Who does AI mention more?

Wolf, mentioned in 4 of 5 answers, GE Profile in 2

Wolf in 4 of 5GE Profile in 2 of 5

Who does AI recommend more?

Wolf, named ahead of GE Profile in 3 of 5 answers

Wolf first in 3GE Profile first in 2

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wolf was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GE Profile was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wolf was listed before GE Profile in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Thermador2nd
  3. KitchenAid3rd
  4. Wolf4th
  5. GE Profile5th
  6. LG6th
  7. Miele7th
  8. Electrolux–
  9. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolf4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thermador4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Profile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GE Profile or Wolf more popular in search?

This chart shows how often people search Google for GE Profile and Wolf by name. Each line represents a brand's share of searches for all nine gas cooktop brands we track, month by month, from English-language searches worldwide.

GE Profile and Wolf among gas cooktop brands worldwide, by month

Share of searches by month for Wolf, GE Profile. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxKitchenAidSamsungMieleWolfThermadorGE ProfileLGBosch
Oct 202546.7%40.3%4.7%3.5%1.8%1.5%0.69%0.69%0.14%
Nov 202546.9%41.8%3.9%3.5%1.6%1%0.69%0.57%0.09%
Dec 202538.1%49.9%3.8%4.2%1.8%1%0.56%0.56%0.09%
Jan 202645.9%40.1%4.6%4.2%2.2%1.5%0.68%0.68%0.13%
Feb 202644.8%39.4%6.4%4.1%2.2%1.5%0.66%0.81%0.16%
Mar 202649.5%35.5%5.8%4.5%2%1.3%0.6%0.73%0.12%
Apr 202650.7%35.8%5.1%3.7%1.9%1.4%0.61%0.75%0.12%
May 202653.8%31.7%5.4%4%2.1%1.5%0.65%0.8%0.13%
Jun 202654.1%31.5%5.4%4%1.9%1.5%0.65%0.8%0.16%
Jul 202648.4%34.6%7%4.4%2.1%1.6%0.88%0.88%0.17%
Aug 202652.8%31.1%6.2%4.8%1.9%1.4%0.78%0.78%0.15%
Sep 202654%31.8%5.4%4%1.7%1.5%0.8%0.65%0.13%

How has the GE Profile and Wolf comparison changed over the last 12 months?

3 findings
  • Wolf was ahead of GE Profile in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GE Profile’s share of searches among gas cooktop brands worldwide moved from 0.69% to 0.8%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Wolf’s share of searches among gas cooktop brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 59.2K to 48.3K.

How did search popularity change for gas cooktop brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Wolf worldwide fell 18.4% over 12 measured months, from 59.2K to 48.3K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using GE Profile’s and Wolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GE Profile

1 branded search term

  • ge profile

Wolf

3 branded search terms

  • wolf appliances
  • wolf oven
  • wolf range

How the Brand Demand Index is measured

Other head-to-heads among gas cooktop brands

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