Brandwave

Electrolux vs KitchenAid:Which is searched more?

In September 2026, Electrolux had more branded searches than KitchenAid among gas cooktop brands worldwide. Electrolux was estimated to have 1.5M branded searches compared to KitchenAid’s 884K, and held a 49.1% Share of Search versus KitchenAid’s 28.9%. These are worldwide searches for English-language branded terms.

Share of Search among gas cooktop brands worldwide in September 2026Which is more popular in search, Electrolux or KitchenAid?
Electrolux49.1%1.5M searches
vs
KitchenAid28.9%884K searches

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Which is more popular in search, Electrolux or KitchenAid?

Compare the gas cooktop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Electrolux and KitchenAid among gas cooktop brands worldwide, by month

Share of Search by month for Electrolux, KitchenAid. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidLGSamsungMieleGE ProfileBosch
Oct 202542.2%36.4%13.3%4.2%3.1%0.62%0.12%
Nov 202544.6%39.8%7.9%3.7%3.3%0.66%0.09%
Dec 202535.7%46.8%9.3%3.6%4%0.53%0.1%
Jan 202641.7%36.4%13.1%4.2%3.8%0.62%0.12%
Feb 202639.7%34.9%15.4%5.7%3.6%0.59%0.14%
Mar 202643.1%30.9%16.4%5%3.9%0.52%0.13%
Apr 202646.4%32.8%12.1%4.7%3.4%0.56%0.14%
May 202649.1%28.9%12.8%4.9%3.6%0.59%0.14%
Jun 202649.2%28.6%12.8%4.9%3.6%0.59%0.12%
Jul 202643.7%31.2%14%6.3%4%0.79%0.13%
Aug 202647%27.7%14.8%5.5%4.3%0.7%0.11%
Sep 202649.1%28.9%12.6%4.9%3.6%0.73%0.12%

How has the Electrolux and KitchenAid comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: KitchenAid took it in December 2025, Electrolux took it in January 2026.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among gas cooktop brands worldwide moved from 42.2% to 49.1%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among gas cooktop brands worldwide moved from 36.4% to 28.9%, and its estimated monthly branded searches moved from 1.3M to 884K.

How did search popularity change for gas cooktop brands worldwide in September 2026?

  1. In September 2026, Electrolux gained estimated Share of Search among gas cooktop brands worldwide, from 47% to 49.1%.

  2. In September 2026, KitchenAid gained estimated Share of Search among gas cooktop brands worldwide, from 27.7% to 28.9%.

Other head-to-heads among gas cooktop brands

How each brand is measured

Brandwave collects information about searches that people make online using Electrolux’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

1 branded search term

  • electrolux

KitchenAid

2 branded search terms

  • kitchenaid
  • kitchenaid artisan

How the Brand Demand Index is measured

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