Brandwave

Miele vs Samsung:Which is searched more?

In September 2026, Samsung had more branded searches than Miele among gas cooktop brands worldwide. Samsung was estimated to have 151K branded searches compared to Miele’s 111K, and held a 4.9% Share of Search versus Miele’s 3.6%. These are worldwide searches for English-language branded terms.

Share of Search among gas cooktop brands worldwide in September 2026Which is more popular in search, Miele or Samsung?
Miele3.6%111K searches
vs
Samsung4.9%151K searches

Follow Miele vs Samsung and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Miele or Samsung?

Compare the gas cooktop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Miele and Samsung among gas cooktop brands worldwide, by month

Share of Search by month for Samsung, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxKitchenAidLGSamsungMieleGE ProfileBosch
Oct 202542.2%36.4%13.3%4.2%3.1%0.62%0.12%
Nov 202544.6%39.8%7.9%3.7%3.3%0.66%0.09%
Dec 202535.7%46.8%9.3%3.6%4%0.53%0.1%
Jan 202641.7%36.4%13.1%4.2%3.8%0.62%0.12%
Feb 202639.7%34.9%15.4%5.7%3.6%0.59%0.14%
Mar 202643.1%30.9%16.4%5%3.9%0.52%0.13%
Apr 202646.4%32.8%12.1%4.7%3.4%0.56%0.14%
May 202649.1%28.9%12.8%4.9%3.6%0.59%0.14%
Jun 202649.2%28.6%12.8%4.9%3.6%0.59%0.12%
Jul 202643.7%31.2%14%6.3%4%0.79%0.13%
Aug 202647%27.7%14.8%5.5%4.3%0.7%0.11%
Sep 202649.1%28.9%12.6%4.9%3.6%0.73%0.12%

How has the Miele and Samsung comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Miele took it in December 2025, Samsung took it in January 2026.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among gas cooktop brands worldwide moved from 3.1% to 3.6%, and its estimated monthly branded searches held steady at 111K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among gas cooktop brands worldwide moved from 4.2% to 4.9%, and its estimated monthly branded searches held steady at 151K.

How did search popularity change for gas cooktop brands worldwide in September 2026?

  1. In September 2026, Miele lost estimated Share of Search among gas cooktop brands worldwide, from 4.3% to 3.6%.

  2. In September 2026, Samsung lost estimated Share of Search among gas cooktop brands worldwide, from 5.5% to 4.9%.

Other head-to-heads among gas cooktop brands

How each brand is measured

Brandwave collects information about searches that people make online using Miele’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miele

2 branded search terms

  • miele com
  • miele vacuum

Samsung

2 branded search terms

  • samsung com
  • samsung washer

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.