Brandwave

Bowers & Wilkins vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than Bowers & Wilkins among headphone brands worldwide. Samsung had about 361,000 branded searches, while Bowers & Wilkins had 22,500. Samsung made up 1.7% of all headphone brand searches we track, and Bowers & Wilkins accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about headphone brands, Bowers & Wilkins appeared in two of the five answers and Samsung in none.

Among headphone brands worldwide in September 2026

Who do people search for more?

Samsung, about 16 searches for every 1 for Bowers & Wilkins

Samsung 361K searchesBowers & Wilkins 22.5K searches

Who does AI mention more?

Bowers & Wilkins, mentioned in 2 of 5 answers, Samsung in 0

Bowers & Wilkins in 2 of 5Samsung in 0 of 5

Who does AI recommend more?

Bowers & Wilkins, the only one of the two named

Bowers & Wilkins first in 2Samsung never named

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bowers & Wilkins was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Bowers & Wilkins5th
  6. Apple AirPods6th
  7. Audio-Technica7th
  8. JBL8th
  9. Beats9th
  10. +2 more
  11. Samsung–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beyerdynamic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bowers & Wilkins or Samsung more popular in search?

This chart shows how often people search Google for Bowers & Wilkins and Samsung by name. Each line represents a brand's share of searches for all 15 headphone brands we track, month by month, from English-language searches worldwide.

Bowers & Wilkins and Samsung among headphone brands worldwide, by month

Share of searches by month for Samsung, Bowers & Wilkins. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsSonyBeatsBoseJBLSkullcandySamsungSennheiserMarshallSoundcoreJabraBowers & WilkinsBeyerdynamicAudio-TechnicaBuddyPhones
Oct 202571.1%7.3%5.6%4.5%3%2.4%1.5%1.6%0.98%0.99%0.88%0.1%0.05%0.04%0.01%
Nov 202569.6%7.5%6.5%5.8%2.6%2.2%1.5%1.8%0.92%0.72%0.68%0.09%0.05%0.04%<0.01%
Dec 202569.1%7.1%7.6%5.4%3.1%2.2%1.5%1.5%0.91%0.81%0.64%0.09%0.05%0.03%0.01%
Jan 202668%8%6.1%4.9%3.7%2.6%1.7%1.8%1.1%1%0.89%0.11%0.06%0.05%0.01%
Feb 202665.5%9.1%5.8%5.1%3.8%2.7%2.2%1.9%1.4%1.2%1.1%0.13%0.07%0.06%0.01%
Mar 202667.7%8.3%5.6%4.8%3.4%2.9%1.9%1.8%1.2%1.2%0.98%0.12%0.05%0.05%0.02%
Apr 202666.9%8%5.5%5.2%3.9%2.7%1.9%1.9%1.4%1.3%1%0.11%0.06%0.05%0.01%
May 202665.6%9.1%5.4%5.2%4.1%2.7%2%1.9%1.3%1.4%1%0.13%0.05%0.05%0.01%
Jun 202666.8%8.1%5.4%5.3%4%2.6%1.9%1.8%1.3%1.5%0.99%0.15%0.05%0.05%0.02%
Jul 202666.7%8.1%5.2%5.3%4%2.6%2%1.8%1.4%1.6%0.96%0.18%0.05%0.05%0.02%
Aug 202666.3%8.5%5.3%5.5%3.7%2.9%1.9%1.7%1.5%1.5%0.93%0.14%0.05%0.05%0.02%
Sep 202668.9%7.2%5.8%5.2%3.5%2.5%1.7%1.5%1.3%1.3%0.87%0.1%0.05%0.04%0.01%

Bowers & Wilkins sells other things too, so only its searches that name this product count here, like “bowers wilkins earbuds”.

How has the Bowers & Wilkins and Samsung comparison changed over the last 12 months?

3 findings
  • Samsung was ahead of Bowers & Wilkins in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among headphone brands worldwide held steady at 0.1%, and its estimated monthly branded searches moved from 23.5K to 22.5K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among headphone brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 341K to 361K.

How did search popularity change for headphone brands worldwide in September 2026?

0 changes

Neither Bowers & Wilkins nor Samsung moved beyond provider rounding among headphone brands in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bowers & Wilkins’ and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bowers & Wilkins

2 branded search terms

  • bowers wilkins earbuds
  • bowers wilkins headphones

Samsung

3 branded search terms

  • samsung earbuds
  • samsung galaxy buds
  • samsung headphones

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

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