Brandwave

Microsoft Surface vs Samsung:Which is more popular by branded search?

In August 2026, Samsung had more branded searches than Microsoft Surface among tablet brands worldwide. Samsung was estimated to have 422K branded searches compared to Microsoft Surface’s 301K, and held a 0.1% Share of Search versus Microsoft Surface’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among tablet brands worldwide in August 2026Which is more popular in search, Microsoft Surface or Samsung?
Microsoft Surface0.07%301K searches
vs
Samsung0.1%422K searches
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Which is more popular in search, Microsoft Surface or Samsung?

Compare the tablet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Microsoft Surface and Samsung among tablet brands worldwide, by month

Share of Search by month for Samsung, Microsoft Surface. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonApple iPadLenovoSamsungMicrosoft Surface
Oct 202597.2%1.9%0.64%0.11%0.09%
Nov 202596.8%2.4%0.64%0.08%0.07%
Dec 202597%2.3%0.53%0.08%0.06%
Jan 202696.9%2.3%0.64%0.09%0.07%
Feb 202696.8%2.3%0.64%0.11%0.09%
Mar 202697.3%1.9%0.64%0.09%0.09%
Apr 202697.2%1.9%0.64%0.1%0.09%
May 202697.7%1.6%0.53%0.08%0.06%
Jun 202697.6%1.6%0.65%0.08%0.09%
Jul 202697.2%2%0.64%0.09%0.07%
Aug 202697.2%2%0.64%0.1%0.07%
Sep 2026—————

How has the Microsoft Surface and Samsung comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Microsoft Surface took it in June 2026, Samsung took it in July 2026.
  • Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among tablet brands worldwide moved from 0.11% to 0.1%, and its estimated monthly branded searches moved from 452K to 422K.

How did search popularity change for tablet brands worldwide in August 2026?

  1. Estimated monthly branded searches for Microsoft Surface worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Surface’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Surface

1 branded search term

  • microsoftsurface

Samsung

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

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