Brandwave

NEC vs Samsung:Which is more popular?

In September 2026, NEC had more branded searches than Samsung among LED wall brands worldwide. NEC had about 823,000 branded searches, while Samsung had 10,400. NEC made up 55.6% of all LED wall brand searches we track, and Samsung accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about LED wall brands, Samsung appeared in four of the five answers and NEC in none.

Among LED wall brands worldwide in September 2026

Who do people search for more?

NEC, about 79 searches for every 1 for Samsung

NEC 823K searchesSamsung 10.4K searches

Who does AI mention more?

Samsung, mentioned in 4 of 5 answers, NEC in 0

Samsung in 4 of 5NEC in 0 of 5

Who does AI recommend more?

Samsung, the only one of the two named

Samsung first in 4NEC never named

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Top LED wall brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NEC did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ROE Visual1st
  2. Absen2nd
  3. Samsung3rd
  4. Unilumin4th
  5. INFiLED5th
  6. LG6th
  7. DVS7th
  8. Barco8th
  9. NEC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unilumin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • INFiLED3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ROE Visual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DVS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NEC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LED wall brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is NEC or Samsung more popular in search?

This chart shows how often people search Google for NEC and Samsung by name. Each line represents a brand's share of searches for all nine LED wall brands we track, month by month, from English-language searches worldwide.

NEC and Samsung among LED wall brands worldwide, by month

Share of searches by month for NEC, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthNECBarcoDVSAbsenLGSamsungUniluminINFiLEDROE Visual
Oct 202551.9%28.4%12.7%2.6%2.1%1.3%0.62%0.27%0.12%
Nov 202551.6%28.2%12.7%2.5%2.5%1.4%0.62%0.23%0.12%
Dec 202554.8%24.5%13.5%2.7%2.2%1.3%0.66%0.24%0.13%
Jan 202656.5%25.3%11.3%2.8%1.9%1.3%0.68%0.24%0.11%
Feb 202661.6%22.5%10.1%2%1.7%1.2%0.61%0.22%0.1%
Mar 202661.6%22.5%10.1%2%1.7%1.2%0.61%0.22%0.12%
Apr 202666%19.9%8.9%2.2%1.5%0.82%0.53%0.19%0.09%
May 202661.5%22.5%10.1%2.5%1.7%0.94%0.61%0.18%0.1%
Jun 202641.9%34.2%15.4%3.1%2.5%1.7%0.75%0.27%0.18%
Jul 202640.4%40.4%12.1%3%2%1.1%0.59%0.22%0.12%
Aug 202669.4%20.8%6.2%1.5%1%0.48%0.31%0.11%0.06%
Sep 202655.6%30.4%9.1%2.2%1.2%0.7%0.45%0.16%0.09%

How has the NEC and Samsung comparison changed over the last 12 months?

3 findings
  • NEC was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NEC’s share of searches among LED wall brands worldwide moved from 51.9% to 55.6%, and its estimated monthly branded searches moved from 550K to 823K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among LED wall brands worldwide moved from 1.3% to 0.7%, and its estimated monthly branded searches moved from 13.4K to 10.4K.

How did search popularity change for LED wall brands worldwide in September 2026?

2 changes
  1. In September 2026, NEC lost share of searches among LED wall brands worldwide, from 69.4% to 55.6%.

  2. Estimated monthly branded searches for Samsung worldwide fell 22.5% over 12 measured months, from 13.4K to 10.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using NEC’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NEC

1 branded search term

  • nec

Samsung

2 branded search terms

  • samsung led wall
  • samsung the wall

How the Brand Demand Index is measured

Other head-to-heads among LED wall brands

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