Brandwave

Frigidaire vs Samsung:Which is more popular?

In September 2026, Frigidaire had more branded searches than Samsung among fridge brands worldwide. Frigidaire had about 301,000 branded searches, while Samsung had 151,000. Frigidaire made up 5.6% of all fridge brand searches we track, and Samsung accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about fridge brands, Frigidaire and Samsung each appeared in two of the five answers. Frigidaire was mentioned before Samsung in two out of three answers that named either.

Among fridge brands worldwide in September 2026

Who do people search for more?

Frigidaire, about 2 searches for every 1 for Samsung

Frigidaire 301K searchesSamsung 151K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Frigidaire in 2 of 5Samsung in 2 of 5

Who does AI recommend more?

Frigidaire, named ahead of Samsung in 2 of 3 answers

Frigidaire first in 2Samsung first in 1

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Frigidaire was listed before Samsung in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whirlpool1st
  2. LG2nd
  3. GE Appliances2nd
  4. Bosch4th
  5. Frigidaire5th
  6. Samsung6th
  7. Electrolux–
  8. Smeg–
  9. Hisense–
  10. Beko–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Frigidaire or Samsung more popular in search?

This chart shows how often people search Google for Frigidaire and Samsung by name. Each line represents a brand's share of searches for all 14 fridge brands we track, month by month, from English-language searches worldwide.

Frigidaire and Samsung among fridge brands worldwide, by month

Share of searches by month for Frigidaire, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegHisenseBekoLGHaierFrigidaireWhirlpoolSamsungGE AppliancesWestinghouseBoschFisher & PaykelMiele
Oct 202525.3%17.7%13.9%9.3%8%7.6%5.1%5.1%2.5%2.3%2.3%0.59%0.56%0.02%
Nov 202532.3%17.6%14.4%7.9%5.7%6.5%4.3%3.7%2.7%1.9%1.9%0.5%0.48%0.02%
Dec 202525.4%20.3%13.9%9.3%6.6%9.3%4.2%3.5%2.5%1.9%1.9%0.59%0.46%0.02%
Jan 202624.8%20.3%13.6%9.1%7.8%7.4%5%4.2%2.5%2.2%1.8%0.59%0.55%0.02%
Feb 202623.9%19.7%13.2%8.8%9.2%7.2%4.8%4.4%3.4%2.2%2.2%0.56%0.53%0.02%
Mar 202626.2%17.6%11.8%7.9%10%7.9%5.3%5.2%3.1%1.9%1.9%0.74%0.58%0.02%
Apr 202627.6%15.8%12.4%8.3%7.2%10.1%4.5%6.1%2.8%2%2%0.77%0.5%0.02%
May 202626.4%15.1%14.5%7.9%6.9%9.7%5.3%6.4%2.7%1.9%1.9%0.74%0.48%0.02%
Jun 202625.7%12.6%17.1%9.4%6.7%9.4%5.2%6.3%2.6%1.9%1.9%0.72%0.46%0.02%
Jul 202622.5%16.3%15.2%10.2%7.2%8.3%5.6%6.2%3.2%2%2%0.78%0.5%0.02%
Aug 202627.5%16.4%12.3%8.2%8.6%6.7%5.5%6.1%3.2%2%2%0.77%0.5%0.02%
Sep 202627.7%18.9%12.4%8.3%7.1%6.8%5.6%5.1%2.8%2%2%0.78%0.5%0.02%

How has the Frigidaire and Samsung comparison changed over the last 12 months?

3 findings
  • Frigidaire was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among fridge brands worldwide moved from 5.1% to 5.6%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands worldwide moved from 2.5% to 2.8%, and its estimated monthly branded searches held steady at 151K.

How did search popularity change for fridge brands worldwide in September 2026?

1 change

  1. In September 2026, Frigidaire rose from 8th to 7th among fridge brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Frigidaire’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frigidaire

1 branded search term

  • frigidaire

Samsung

2 branded search terms

  • samsung com
  • samsung washer

How the Brand Demand Index is measured

Other head-to-heads among fridge brands

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