Eight Sleep vs Oura:Which is more popular by branded search?
In August 2026, Oura had more branded searches than Eight Sleep among sleep tracking devices worldwide. Oura was estimated to have 3.5M branded searches compared to Eight Sleep’s 301K, and held a 30.3% Share of Search versus Eight Sleep’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Eight Sleep or Oura?
Compare the wearables that track sleep. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oura, Eight Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Oura | WHOOP | Eight Sleep | Withings |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 38.5% | 16.8% | 2.2% | 1.9% |
| Nov 2025 | 39.5% | 43.7% | 13% | 1.7% | 2.1% |
| Dec 2025 | 38.1% | 45.8% | 13.1% | 1.2% | 1.8% |
| Jan 2026 | 40.9% | 38.6% | 17.1% | 1.3% | 2.2% |
| Feb 2026 | 41% | 38.2% | 17.2% | 1.3% | 2.3% |
| Mar 2026 | 43.9% | 34.2% | 18.5% | 1.4% | 2% |
| Apr 2026 | 44.5% | 34% | 18.7% | 1.1% | 1.7% |
| May 2026 | 41.3% | 35.4% | 20.4% | 1.5% | 1.5% |
| Jun 2026 | 37.9% | 42.9% | 15.8% | 1.7% | 1.7% |
| Jul 2026 | 38.2% | 38.1% | 19.6% | 2.6% | 1.4% |
| Aug 2026 | 46.2% | 30.3% | 19.3% | 2.6% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Eight Sleep and Oura comparison changed over the last 12 months?
3 findings
- Oura was ahead of Eight Sleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eight Sleep’s estimated Share of Search among sleep tracking devices worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 201K to 301K.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among sleep tracking devices worldwide moved from 38.5% to 30.3%, and its estimated monthly branded searches moved from 3.4M to 3.5M.
How did search popularity change for sleep tracking devices worldwide in August 2026?
2 changes
In August 2026, Oura lost estimated Share of Search among sleep tracking devices worldwide, from 38.1% to 30.3%.
Estimated monthly branded searches for Eight Sleep worldwide rose 49.8% over 11 measured months, from 201K to 301K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eight Sleep’s and Oura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eight Sleep
1 branded search term
- eight sleep
Oura
10 branded search terms
- oura
- oura ring
- oura ring 4
- oura ring com
- oura ring gen 3
- oura ring heritage
- oura ring horizon
- oura smart ring
- ouraring com
- smart ring oura
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.