How popular isOura in search?
In August 2026, there were an estimated 3.5M branded searches for Oura worldwide which held steady over the last 11 months. Oura holds 30.3% estimated Share of Search among sleep tracking devices worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Garmin46.2%
Oura30.3%
WHOOP19.3%
Eight Sleep2.6%
Withings1.7%
Follow Oura and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which sleep tracking devices compete with Oura?
Share of Search by month for Garmin, Oura, WHOOP, Eight Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Oura | WHOOP | Eight Sleep | Withings |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 38.5% | 16.8% | 2.2% | 1.9% |
| Nov 2025 | 39.5% | 43.7% | 13% | 1.7% | 2.1% |
| Dec 2025 | 38.1% | 45.8% | 13.1% | 1.2% | 1.8% |
| Jan 2026 | 40.9% | 38.6% | 17.1% | 1.3% | 2.2% |
| Feb 2026 | 41% | 38.2% | 17.2% | 1.3% | 2.3% |
| Mar 2026 | 43.9% | 34.2% | 18.5% | 1.4% | 2% |
| Apr 2026 | 44.5% | 34% | 18.7% | 1.1% | 1.7% |
| May 2026 | 41.3% | 35.4% | 20.4% | 1.5% | 1.5% |
| Jun 2026 | 37.9% | 42.9% | 15.8% | 1.7% | 1.7% |
| Jul 2026 | 38.2% | 38.1% | 19.6% | 2.6% | 1.4% |
| Aug 2026 | 46.2% | 30.3% | 19.3% | 2.6% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 5.4M | +23.2% | +8 points | |
| 2, held 2nd | 30.3% | 3.5M | -19.2% | -7.9 points | |
| 3, held 3rd | 19.3% | 2.2M | 0% | -0.4 points | |
| 4, held 4th | 2.6% | 301K | 0% | 0 points | |
| 5, held 5th | 1.7% | 193K | +18.4% | +0.2 points |
1.
Garmin46.2%
Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +8 points.
2.
Oura30.3%
Held 2nd. 3.5M estimated branded searches, -19.2% vs prior month. Share -7.9 points.
3.
WHOOP19.3%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.
2.6%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Withings1.7%
Held 5th. 193K estimated branded searches, +18.4% vs prior month. Share +0.2 points.
Compare search popularity between Oura and its closest rivals
How has branded search demand for Oura changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Oura worldwide held steady, from 3.4M to 3.5M.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among sleep tracking devices worldwide decreased from 38.5% to 30.3%.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among sleep tracking devices worldwide peaked at 45.8% in December 2025 and was lowest at 30.3% in August 2026.
How did search popularity change for sleep tracking devices worldwide in August 2026?
5 changes
In August 2026, Garmin gained estimated Share of Search among sleep tracking devices worldwide, from 38.2% to 46.2%.
In August 2026, Oura lost estimated Share of Search among sleep tracking devices worldwide, from 38.1% to 30.3%.
Estimated monthly branded searches for Eight Sleep worldwide rose 49.8% over 11 measured months, from 201K to 301K in August 2026.
Estimated monthly branded searches for WHOOP worldwide rose 49.3% over 11 measured months, from 1.5M to 2.2M in August 2026.
Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.
Where does Oura compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sleep tracking devices | 2nd of 5 | 30.3% | Shown above |
| Smart ring brands | 1st of 5 | 80.8% | Show ranking |
How is Oura measured?
Brandwave collects information about searches that people make online using Oura’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- oura
- oura ring
- oura ring 4
- oura ring com
- oura ring gen 3
- oura ring heritage
- oura ring horizon
- oura smart ring
- ouraring com
- smart ring oura
Do you work for Oura? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Oura your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.