How popular isOura in search?
In August 2026, there were an estimated 3.5M branded searches for Oura worldwide which held steady over the last 11 months. Oura holds 79.7% estimated Share of Search among smart ring brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oura79.7%
Samsung Galaxy Ring7.9%
RingConn7.8%
Ultrahuman4.3%
Circular0.2%
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Which smart ring brands compete with Oura?
Share of Search by month for Oura, Samsung Galaxy Ring, RingConn, Ultrahuman. The figures are in the table below the chart.
View monthly share of search table
| Month | Oura | Samsung Galaxy Ring | RingConn | Ultrahuman | Circular |
|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 10.3% | 6.3% | 5.3% | 0.3% |
| Nov 2025 | 79.3% | 7.3% | 7% | 6.2% | 0.21% |
| Dec 2025 | 77.5% | 6.8% | 9.4% | 6% | 0.2% |
| Jan 2026 | 74.3% | 8.4% | 11.1% | 6% | 0.2% |
| Feb 2026 | 76.6% | 8.2% | 10.1% | 4.9% | 0.25% |
| Mar 2026 | 76.3% | 8% | 9.7% | 5.8% | 0.21% |
| Apr 2026 | 78.9% | 7.4% | 8.5% | 5% | 0.21% |
| May 2026 | 79% | 6.3% | 10% | 4.5% | 0.18% |
| Jun 2026 | 82.5% | 5.5% | 8.4% | 3.5% | 0.15% |
| Jul 2026 | 81.9% | 6.6% | 7.9% | 3.5% | 0.17% |
| Aug 2026 | 79.7% | 7.9% | 7.8% | 4.3% | 0.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.7% | 3.5M | -19.2% | -2.1 points | |
| 2, moved from 3rd to 2nd | 7.9% | 349K | 0% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.8% | 346K | -17.7% | -0.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.3% | 190K | +3% | +0.8 points | |
| 5, held 5th | 0.2% | 8.8K | -1.5% | 0 points |
1.
Oura79.7%
Held 1st. 3.5M estimated branded searches, -19.2% vs prior month. Share -2.1 points.
7.9%
Moved from 3rd to 2nd. 349K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
RingConn7.8%
Moved from 2nd to 3rd. 346K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
4.3%
Held 4th. 190K estimated branded searches, +3% vs prior month. Share +0.8 points.
5.
Circular0.2%
Held 5th. 8.8K estimated branded searches, -1.5% vs prior month. Share 0 points.
Compare search popularity between Oura and its closest rivals
Every comparison with Oura
8 comparisons
How has branded search demand for Oura changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Oura worldwide held steady, from 3.4M to 3.5M.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among smart ring brands worldwide increased from 77.7% to 79.7%.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among smart ring brands worldwide peaked at 82.5% in June 2026 and was lowest at 74.3% in January 2026.
How did search popularity change for smart ring brands worldwide in August 2026?
5 changes
In August 2026, Samsung Galaxy Ring overtook RingConn to rank 2nd among smart ring brands worldwide, at 7.9%.
In August 2026, Ultrahuman gained estimated Share of Search among smart ring brands worldwide, from 3.5% to 4.3%.
In August 2026, Oura lost estimated Share of Search among smart ring brands worldwide, from 81.9% to 79.7%.
RingConn’s estimated Share of Search among smart ring brands worldwide has lost ground for 3 months in a row, from 10% to 7.8% in August 2026.
Estimated monthly branded searches for Circular worldwide fell 33.7% over 11 measured months, from 13.2K to 8.8K in August 2026.
Where does Oura compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sleep tracking devices | 2nd of 5 | 30.3% | Show ranking |
| Smart ring brands | 1st of 5 | 79.7% | Shown above |
How is Oura measured?
Brandwave collects information about searches that people make online using Oura’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- oura
- oura ring
- oura ring 4
- oura ring com
- oura ring gen 3
- oura ring heritage
- oura ring horizon
- oura smart ring
- ouraring com
- smart ring oura
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Is Oura your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.