Oura vs Ultrahuman:Which is more popular by branded search?
In August 2026, Oura had more branded searches than Ultrahuman among smart ring brands worldwide. Oura was estimated to have 3.5M branded searches compared to Ultrahuman’s 190K, and held an 80.8% Share of Search versus Ultrahuman’s 4.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Oura or Ultrahuman?
Compare brands that offers smart rings for tracking activity and wellness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oura, Ultrahuman. The figures are in the table below the chart.
View monthly share of search table
| Month | Oura | RingConn | Samsung Galaxy Ring | Ultrahuman | Circular |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 6.4% | 8.8% | 5.4% | 0.3% |
| Nov 2025 | 80.2% | 7.1% | 6.2% | 6.3% | 0.21% |
| Dec 2025 | 78.4% | 9.5% | 5.8% | 6.1% | 0.21% |
| Jan 2026 | 75.5% | 11.3% | 6.9% | 6.1% | 0.21% |
| Feb 2026 | 77.7% | 10.3% | 6.9% | 4.9% | 0.26% |
| Mar 2026 | 77.4% | 9.8% | 6.7% | 5.9% | 0.21% |
| Apr 2026 | 79.9% | 8.6% | 6.3% | 5.1% | 0.21% |
| May 2026 | 79.8% | 10.1% | 5.3% | 4.5% | 0.18% |
| Jun 2026 | 83.3% | 8.4% | 4.6% | 3.5% | 0.15% |
| Jul 2026 | 82.8% | 8% | 5.5% | 3.5% | 0.17% |
| Aug 2026 | 80.8% | 8% | 6.6% | 4.4% | 0.2% |
| Sep 2026 | — | — | — | — | — |
How has the Oura and Ultrahuman comparison changed over the last 12 months?
3 findings
- Oura was ahead of Ultrahuman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among smart ring brands worldwide moved from 79.1% to 80.8%, and its estimated monthly branded searches moved from 3.4M to 3.5M.
- Across the 11 months ending August 2026, Ultrahuman’s estimated Share of Search among smart ring brands worldwide moved from 5.4% to 4.4%, and its estimated monthly branded searches moved from 236K to 190K.
How did search popularity change for smart ring brands worldwide in August 2026?
2 changes
In August 2026, Ultrahuman gained estimated Share of Search among smart ring brands worldwide, from 3.5% to 4.4%.
In August 2026, Oura lost estimated Share of Search among smart ring brands worldwide, from 82.8% to 80.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Oura’s and Ultrahuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oura
10 branded search terms
- oura
- oura ring
- oura ring 4
- oura ring com
- oura ring gen 3
- oura ring heritage
- oura ring horizon
- oura smart ring
- ouraring com
- smart ring oura
Ultrahuman
4 branded search terms
- ultrahuman
- ultrahuman com
- ultrahuman ring
- ultrahuman ring air
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