Brandwave

How popular isCircular in search?

In August 2026, there were an estimated 8.8K branded searches for Circular worldwide which is down 33.7% over the last 11 months. Circular holds 0.2% estimated Share of Search among smart ring brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Oura79.7%
  2. Samsung Galaxy Ring7.9%
  3. RingConn7.8%
  4. Ultrahuman4.3%
  5. Circular0.2%
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Which smart ring brands compete with Circular?

Circular against smart ring brands worldwide, by month

Share of Search by month for Oura, Samsung Galaxy Ring, RingConn, Ultrahuman, Circular. The figures are in the table below the chart.

View monthly share of search table
MonthOuraSamsung Galaxy RingRingConnUltrahumanCircular
Oct 202577.7%10.3%6.3%5.3%0.3%
Nov 202579.3%7.3%7%6.2%0.21%
Dec 202577.5%6.8%9.4%6%0.2%
Jan 202674.3%8.4%11.1%6%0.2%
Feb 202676.6%8.2%10.1%4.9%0.25%
Mar 202676.3%8%9.7%5.8%0.21%
Apr 202678.9%7.4%8.5%5%0.21%
May 202679%6.3%10%4.5%0.18%
Jun 202682.5%5.5%8.4%3.5%0.15%
Jul 202681.9%6.6%7.9%3.5%0.17%
Aug 202679.7%7.9%7.8%4.3%0.2%
Sep 2026—————

  1. 1.Oura

    79.7%

    Held 1st. 3.5M estimated branded searches, -19.2% vs prior month. Share -2.1 points.

  2. 2.Samsung Galaxy Ring

    7.9%

    Moved from 3rd to 2nd. 349K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.RingConn

    7.8%

    Moved from 2nd to 3rd. 346K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  4. 4.Ultrahuman

    4.3%

    Held 4th. 190K estimated branded searches, +3% vs prior month. Share +0.8 points.

  5. 5.Circular

    0.2%

    Held 5th. 8.8K estimated branded searches, -1.5% vs prior month. Share 0 points.

Compare search popularity between Circular and its closest rivals

Every comparison with Circular

How has branded search demand for Circular changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Circular worldwide fell from 13.2K to 8.8K.
  • Across the 11 months ending August 2026, Circular’s estimated Share of Search among smart ring brands worldwide held steady, from 0.3% to 0.2%.

How did search popularity change for smart ring brands worldwide in August 2026?

  1. In August 2026, Samsung Galaxy Ring overtook RingConn to rank 2nd among smart ring brands worldwide, at 7.9%.

  2. In August 2026, Ultrahuman gained estimated Share of Search among smart ring brands worldwide, from 3.5% to 4.3%.

  3. In August 2026, Oura lost estimated Share of Search among smart ring brands worldwide, from 81.9% to 79.7%.

  4. RingConn’s estimated Share of Search among smart ring brands worldwide has lost ground for 3 months in a row, from 10% to 7.8% in August 2026.

  5. Estimated monthly branded searches for Circular worldwide fell 33.7% over 11 measured months, from 13.2K to 8.8K in August 2026.

How is Circular measured?

Brandwave collects information about searches that people make online using Circular’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • circular ring
  • circular smart ring
  • circular xyz

Do you work for Circular? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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