Circular vs Oura:Which is more popular by branded search?
In August 2026, Oura had more branded searches than Circular among smart ring brands worldwide. Oura was estimated to have 3.5M branded searches compared to Circular’s 8.8K, and held an 80.8% Share of Search versus Circular’s 0.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Circular or Oura?
Compare brands that offers smart rings for tracking activity and wellness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oura, Circular. The figures are in the table below the chart.
View monthly share of search table
| Month | Oura | RingConn | Samsung Galaxy Ring | Ultrahuman | Circular |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 6.4% | 8.8% | 5.4% | 0.3% |
| Nov 2025 | 80.2% | 7.1% | 6.2% | 6.3% | 0.21% |
| Dec 2025 | 78.4% | 9.5% | 5.8% | 6.1% | 0.21% |
| Jan 2026 | 75.5% | 11.3% | 6.9% | 6.1% | 0.21% |
| Feb 2026 | 77.7% | 10.3% | 6.9% | 4.9% | 0.26% |
| Mar 2026 | 77.4% | 9.8% | 6.7% | 5.9% | 0.21% |
| Apr 2026 | 79.9% | 8.6% | 6.3% | 5.1% | 0.21% |
| May 2026 | 79.8% | 10.1% | 5.3% | 4.5% | 0.18% |
| Jun 2026 | 83.3% | 8.4% | 4.6% | 3.5% | 0.15% |
| Jul 2026 | 82.8% | 8% | 5.5% | 3.5% | 0.17% |
| Aug 2026 | 80.8% | 8% | 6.6% | 4.4% | 0.2% |
| Sep 2026 | — | — | — | — | — |
How has the Circular and Oura comparison changed over the last 12 months?
3 findings
- Oura was ahead of Circular in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Circular’s estimated Share of Search among smart ring brands worldwide moved from 0.3% to 0.2%, and its estimated monthly branded searches moved from 13.2K to 8.8K.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among smart ring brands worldwide moved from 79.1% to 80.8%, and its estimated monthly branded searches moved from 3.4M to 3.5M.
How did search popularity change for smart ring brands worldwide in August 2026?
2 changes
In August 2026, Oura lost estimated Share of Search among smart ring brands worldwide, from 82.8% to 80.8%.
Estimated monthly branded searches for Circular worldwide fell 33.7% over 11 measured months, from 13.2K to 8.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Circular’s and Oura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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