Brandwave

Oura vs Samsung Galaxy Ring:Which is more popular by branded search?

In August 2026, Oura had more branded searches than Samsung Galaxy Ring among smart ring brands worldwide. Oura was estimated to have 3.5M branded searches compared to Samsung Galaxy Ring’s 288K, and held an 80.8% Share of Search versus Samsung Galaxy Ring’s 6.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among smart ring brands worldwide in August 2026Which is more popular in search, Oura or Samsung Galaxy Ring?
Oura80.8%3.5M searches
vs
Samsung Galaxy Ring6.6%288K searches

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Which is more popular in search, Oura or Samsung Galaxy Ring?

Compare brands that offers smart rings for tracking activity and wellness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oura and Samsung Galaxy Ring among smart ring brands worldwide, by month

Share of Search by month for Oura, Samsung Galaxy Ring. The figures are in the table below the chart.

View monthly share of search table
MonthOuraRingConnSamsung Galaxy RingUltrahumanCircular
Oct 202579.1%6.4%8.8%5.4%0.3%
Nov 202580.2%7.1%6.2%6.3%0.21%
Dec 202578.4%9.5%5.8%6.1%0.21%
Jan 202675.5%11.3%6.9%6.1%0.21%
Feb 202677.7%10.3%6.9%4.9%0.26%
Mar 202677.4%9.8%6.7%5.9%0.21%
Apr 202679.9%8.6%6.3%5.1%0.21%
May 202679.8%10.1%5.3%4.5%0.18%
Jun 202683.3%8.4%4.6%3.5%0.15%
Jul 202682.8%8%5.5%3.5%0.17%
Aug 202680.8%8%6.6%4.4%0.2%
Sep 2026—————

How has the Oura and Samsung Galaxy Ring comparison changed over the last 12 months?

  • Oura was ahead of Samsung Galaxy Ring in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Oura’s estimated Share of Search among smart ring brands worldwide moved from 79.1% to 80.8%, and its estimated monthly branded searches moved from 3.4M to 3.5M.
  • Across the 11 months ending August 2026, Samsung Galaxy Ring’s estimated Share of Search among smart ring brands worldwide moved from 8.8% to 6.6%, and its estimated monthly branded searches moved from 385K to 288K.

How did search popularity change for smart ring brands worldwide in August 2026?

  1. In August 2026, Samsung Galaxy Ring gained estimated Share of Search among smart ring brands worldwide, from 5.5% to 6.6%.

  2. In August 2026, Oura lost estimated Share of Search among smart ring brands worldwide, from 82.8% to 80.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Oura’s and Samsung Galaxy Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oura

10 branded search terms

  • oura
  • oura ring
  • oura ring 4
  • oura ring com
  • oura ring gen 3
  • oura ring heritage
  • oura ring horizon
  • oura smart ring
  • ouraring com
  • smart ring oura

Samsung Galaxy Ring

4 branded search terms

  • galaxy ring
  • samsung galaxy ring
  • samsung ring
  • samsung smart ring

How the Brand Demand Index is measured

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