Circular vs Ultrahuman:Which is more popular by branded search?
In August 2026, Ultrahuman had more branded searches than Circular among smart ring brands worldwide. Ultrahuman was estimated to have 190K branded searches compared to Circular’s 8.8K, and held a 4.4% Share of Search versus Circular’s 0.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Circular or Ultrahuman?
Compare brands that offers smart rings for tracking activity and wellness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ultrahuman, Circular. The figures are in the table below the chart.
View monthly share of search table
| Month | Oura | RingConn | Samsung Galaxy Ring | Ultrahuman | Circular |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 6.4% | 8.8% | 5.4% | 0.3% |
| Nov 2025 | 80.2% | 7.1% | 6.2% | 6.3% | 0.21% |
| Dec 2025 | 78.4% | 9.5% | 5.8% | 6.1% | 0.21% |
| Jan 2026 | 75.5% | 11.3% | 6.9% | 6.1% | 0.21% |
| Feb 2026 | 77.7% | 10.3% | 6.9% | 4.9% | 0.26% |
| Mar 2026 | 77.4% | 9.8% | 6.7% | 5.9% | 0.21% |
| Apr 2026 | 79.9% | 8.6% | 6.3% | 5.1% | 0.21% |
| May 2026 | 79.8% | 10.1% | 5.3% | 4.5% | 0.18% |
| Jun 2026 | 83.3% | 8.4% | 4.6% | 3.5% | 0.15% |
| Jul 2026 | 82.8% | 8% | 5.5% | 3.5% | 0.17% |
| Aug 2026 | 80.8% | 8% | 6.6% | 4.4% | 0.2% |
| Sep 2026 | — | — | — | — | — |
How has the Circular and Ultrahuman comparison changed over the last 12 months?
3 findings
- Ultrahuman was ahead of Circular in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Circular’s estimated Share of Search among smart ring brands worldwide moved from 0.3% to 0.2%, and its estimated monthly branded searches moved from 13.2K to 8.8K.
- Across the 11 months ending August 2026, Ultrahuman’s estimated Share of Search among smart ring brands worldwide moved from 5.4% to 4.4%, and its estimated monthly branded searches moved from 236K to 190K.
How did search popularity change for smart ring brands worldwide in August 2026?
2 changes
In August 2026, Ultrahuman gained estimated Share of Search among smart ring brands worldwide, from 3.5% to 4.4%.
Estimated monthly branded searches for Circular worldwide fell 33.7% over 11 measured months, from 13.2K to 8.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Circular’s and Ultrahuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Circular
3 branded search terms
- circular ring
- circular smart ring
- circular xyz
Ultrahuman
4 branded search terms
- ultrahuman
- ultrahuman com
- ultrahuman ring
- ultrahuman ring air
Put your own brand in this comparison
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