Oura vs WHOOP:Which is more popular?
In September 2026, WHOOP had more branded searches than Oura among sleep tracker brands worldwide. WHOOP had about 2.5 million branded searches, while Oura had 450,000. WHOOP made up 58.6% of all sleep tracker brand searches we track, and Oura accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about sleep tracker brands, Oura appeared in all five answers and WHOOP in three. Oura was mentioned before WHOOP in every answer.
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Top sleep tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oura appeared in all five answers. WHOOP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Oura was listed before WHOOP in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sleep tracker brands
5 answers
Asked ChatGPT
“Which sleep tracker brand should I buy?”
Asked ChatGPT
“What are the best sleep tracker brands?”
Asked ChatGPT
“What's the best sleep tracker brand for sleep monitoring?”
Searched Google, AI Overview
“best sleep tracker”
Searched Google, AI Overview
“sleep tracking watch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Oura or WHOOP more popular in search?
This chart shows how often people search Google for Oura and WHOOP by name. Each line represents a brand's share of searches for all four sleep tracker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for WHOOP, Oura. The figures are in the table below the chart.
View monthly share of searches table
| Month | WHOOP | Fitbit | Oura | Samsung |
|---|---|---|---|---|
| Oct 2025 | 55.3% | 31.7% | 9.5% | 3.5% |
| Nov 2025 | 50.7% | 34.9% | 10.5% | 3.9% |
| Dec 2025 | 55.6% | 31.4% | 9.5% | 3.5% |
| Jan 2026 | 60.6% | 28% | 8.4% | 3.1% |
| Feb 2026 | 58.8% | 28.1% | 8.4% | 4.6% |
| Mar 2026 | 62.6% | 24.5% | 8.9% | 4% |
| Apr 2026 | 61.1% | 28.7% | 7.1% | 3.2% |
| May 2026 | 53.4% | 38% | 6.3% | 2.3% |
| Jun 2026 | 52.2% | 36.2% | 8.9% | 2.7% |
| Jul 2026 | 60.8% | 28.9% | 7.1% | 3.2% |
| Aug 2026 | 60.5% | 29.1% | 7.2% | 3.2% |
| Sep 2026 | 58.6% | 28.4% | 10.5% | 2.6% |
How has the Oura and WHOOP comparison changed over the last 12 months?
3 findings
- WHOOP was ahead of Oura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oura’s share of searches among sleep tracker brands worldwide moved from 9.5% to 10.5%, and its estimated monthly branded searches moved from 301K to 450K.
- Across the 12 months ending September 2026, WHOOP’s share of searches among sleep tracker brands worldwide moved from 55.3% to 58.6%, and its estimated monthly branded searches moved from 1.7M to 2.5M.
How did search popularity change for sleep tracker brands worldwide in September 2026?
2 changes
In September 2026, Oura gained share of searches among sleep tracker brands worldwide, from 7.2% to 10.5%.
In September 2026, WHOOP lost share of searches among sleep tracker brands worldwide, from 60.5% to 58.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Oura’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sleep tracker brands
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