How popular isFitbit in search?

In September 2026, there were an estimated 1.3M branded searches for Fitbit worldwide which is up 18.4% over the last 12 months. Fitbit holds 26.7% estimated Share of Search among heart monitor brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which heart monitor brands compete with Fitbit?

Fitbit against heart monitor brands worldwide, by month

Month	Garmin	Fitbit	Polar
Oct 2025	73.2%	26.7%	0.02%
Nov 2025	73.3%	26.7%	0.02%
Dec 2025	77%	23%	0.02%
Jan 2026	77%	23%	0.02%
Feb 2026	76.9%	23.1%	0.02%
Mar 2026	80.3%	19.7%	0.02%
Apr 2026	77%	23%	0.02%
May 2026	64.7%	35.3%	0.02%
Jun 2026	69.1%	30.9%	0.01%
Jul 2026	73.3%	26.7%	0.02%
Aug 2026	77%	23%	0.02%
Sep 2026	73.3%	26.7%	0.02%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Garmin	73.3%	3.4M	-18.1%	-3.7 points
2, held 2nd	Fitbit Google	26.7%	1.2M	0%	+3.7 points
3, held 3rd	Polar	0.02%	880	0%	0 points

1.Garmin
73.3%
Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -3.7 points.
2.Fitbit
26.7%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +3.7 points.
3.Polar
0.02%
Held 3rd. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fitbit and its closest rivals

Every comparison with Fitbit

11 comparisons

How has branded search demand for Fitbit changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Fitbit worldwide rose from 1.1M to 1.3M.
Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among heart monitor brands worldwide peaked at 35.3% in May 2026 and was lowest at 19.7% in March 2026.

How did search popularity change for heart monitor brands worldwide in September 2026?

2 changes

In September 2026, Fitbit gained estimated Share of Search among heart monitor brands worldwide, from 23% to 26.7%.
In September 2026, Garmin lost estimated Share of Search among heart monitor brands worldwide, from 77% to 73.3%.

Where does Fitbit compete?

Fitbit is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Smartwatch brands	3rd of 5	8.3%	Show ranking
Fitness watch brands	2nd of 5	20.2%	Show ranking
Smart scale brands	2nd of 6	19.8%	Show ranking
Fitness tracker brands	2nd of 5	25.1%	Show ranking
Heart monitor brands	2nd of 3	26.7%	Shown above
Sleep tracker brands	2nd of 3	31.7%	Show ranking

How is Fitbit measured?

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms